Spotify Founder: “Spotify Was A Stupid Idea!” How A 23 Year Old Shy, Underdog, Introvert, Built A $31 Billion Business! - Daniel Ek | The Diary Of A CEO with Steven Bartlett

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Description

How to go from the Swedish housing projects to billionaire CEO of Spotify. In this new episode Steven sits down with the co-founder and CEO of Spotify, Daniel Ek. Daniel Ek is a Swedish entrepreneur who started his first company in 1997 at just 14 years old. He eventually dropped out of college and founded the online marketing firm, Advertigo, which he sold in 2006 to the Swedish company Tradedoubler at 23 years old. Coming out of early retirement, Daniel founded Spotify alongside Martin Lorentzon in 2006.

In this conversation Daniel and Steven discuss topics, such as:

His childhood in a single parent household

The importance of his mother in his success

Growing up in the Swedish projects

Coming from a musical family

Overcoming being an introvert

His ability to adapt to changing situations

Not fitting in when he was growing up

How his difference helped in his later success

Starting his first company while at school

How people worry more about failing then succeeding

Why effort can’t always beat talent

People not understanding what it’s actually like to be a billionaire

How spare time is now his most important currency

Why the idea of success through University is outdated

What football taught him about business

Retiring at 23 years old

Why he found being rich and successful depressing

How the idea of ‘why-not’ helped to create Spotify

Realising that he had approached his career in the wrong way

How Spotify nearly collapsed 4 times

The importance of culture in organisations

Why you should take the risk of betting on yourself

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Transcript