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Podcast
Description
In this new episode Steven sits down with the American behavioural design expert, Nir Eyal. Nir’s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of “The Prophet of Habit-Forming Technology”. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, ‘Hooked: How to Build Habit-Forming Products’ and ’Indistractable: How to Control Your Attention and Choose Your Life.’ In this conversation Nir and Steven discuss topics, such as: How to reclaim your time and attention. The importance of ‘time-boxing’. The real reasons that people become distracted. How our thinking about having finite willpower is wrong. Why our thinking about ADHD is wrong and needs to be fixed. Follow Nir: Twitter: https://bit.ly/3BJR9uv Instagram: https://bit.ly/43dDHuL You can purchase Nir’s books here: Indistractable: https://bit.ly/3pSfiwi Hook: https://bit.ly/42WDgW0 Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb Follow me: Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors: Huel: https://g2ul0.app.link/G4RjcdKNKsb Bluejeans: https://g2ul0.app.link/NCgpGjVNKsb Zoe: http://joinzoe.com with an exclusive code CEO10 for 10% off Learn more about your ad choices. Visit podcastchoices.com/adchoices