Video

Transcript

so I know most of you probably have no

idea what you’re looking at right now

and this is my youtube analytic page and

I’ll explain why you’re looking at this

so a lot of people since I talked about

YouTube money leave comments on my

videos asking just what all this stuff

means in their analytic page and instead

of asking their network you know that

they’re partnered with and takes a

percentage of their money to answer

their questions they decide to ask ask

me a random guy on YouTube questions

about how their earnings are calculated

and what all these things mean so I

decided I’d just make a video on it cuz

I do get asked this in comments and

messages quite a bit so I’ll go ahead

and run you through everything this is

your playback based CPM so CPM is cost

per thousand and the reason that

thousand is M in Roman numerals is a

thousand so the C is cost P is per and

the M is thousand because like I said M

in Roman numerals is a thousand so every

thousand ads you show this is how much

money you’ll get eight dollars and forty

eight cents happens to be my CPM I don’t

know you can say that’s low you can say

that hi I’ve never really compared it

with other people so estimate monetized

playbacks so I had less than 2000 this

is how many ads I showed your estimate

monetized playbacks is how many ads you

played back to people so I played a

little less than 2000 ads so if every

thousand views I get eight dollars and

48 cents and I showed two thousand

almost that’s eight thousand 48 cents

times two is sixteen dollars and sixty

two cents kind of see how that’s

calculated and this is your playback

gross revenue playback based gross

revenue and that’s how much money the

advertisers paid you should never look

at this number so this is before Google

takes their 55 percent this is before

your network takes their fifteen percent

this is exactly how much the advertisers

paid and then like I said everyone’s

gonna take their chunks out of this and

then you’re gonna guess what’s left over

so never look at this number you’re

never gonna get paid anywhere near what

your playback base gross revenue is I’m

just gonna go ahead and tell you that

right now

so yeah I used to look at that number

all the time and I feel like what if

mine is like thirty dollars while I’m

only getting like ten it’s cuz Google

takes fifty five percent and then you

know your network takes ten to whatever

25 percent and yeah so let me run you

through it again this is how much money

you get per thousand views this is how

many ads you display the last month or

whatever the data range you chose and

this

is the overall this is what the

advertiser paid before Google and

everyone else takes their chunk out of

it so there you go I just wanted to run

people through that cuz no one seems to

know what any of these words mean and

hopefully I I just clarified it or

cleared it up for all you guys and these

are just like the type of ads you showed

so like this is the display ad like the

ad at the bottom of the screen things

like that these are just the different

type of ads and how much they paid for a

thousand displays and yeah that you

should be able to figure all this out

this is how many you actually showed of

each type of ad and these are just how

much you don’t ignore this graph or

chart here you don’t really have to look

at it I mean looking at it does you no

good it’s just how much the advertisers

paid to you know display their ads it

doesn’t really matter to you these are

the three things you really need just

ignore all this down here doesn’t help

you in any way and I already ran you

through what they all mean

and then you can also see like your

impressions right here but those don’t

really those you know that’s when they

don’t really click on or anything it’s

just when they viewed the ad like to add

at the bottom or to the right but these

three are the three things you pretty

much need right here and I already ran

you through what they all mean

so hopefully that cleared some things up

it’s pretty simple like I said this is

how much you get per thousand views this

is how many addresses the overall gross

revenue before everyone takes their cut

but to a lot of people is complicated so

hopefully I put down a basic level and

that’s pretty much everything