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지겨운 네거티브 선거전, 효과가 있어서 계속하는 걸까?

| 정치, 대선, 선거전략

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📑 참고문헌 📑

American Experience. (2017, November 17). Biography: James Callender. American Experience | PBS.

https://www.pbs.org/wgbh/americanexperience/features/adams-james-callender/

Ansolabehere, S. & Iyengar, S. (1995). Going Negative: How Attack Ads Shrink and Polarize the Electorate. New York: Free Press.

Baumeister, R.A., E. Bratlavsky, and C. Finkenauer. (2001). Bad is Stronger Than Good. Review of General Psychology 5(4):323–370.

Bol, D. & Bohl, M. (2015) Negative Campaigning in Proportional Representation (Yet Non-coalition) Systems: Evidence from Switzerland. In Nai A. and Walter A. (eds), New Perspectives on Negative Campaigning: Why Attack Politics Matters. Colchester: ECPR Press, pp. 115–127.

Carville, Q. T. C. A. J. (2016, January 29). Campaign Tips From Cicero: The Art of Politics, From the Tiber to the Potomac. Foreign Affairs.

https://www.foreignaffairs.com/articles/united-states/2012-04-20/campaign-tips-cicero

Haselmayer, M. (2019). Negative campaigning and its consequences: a review and a look ahead. French Politics. 17, 355–372 .

Ledgerwood, A., & Boydstun, A. E. (Feb. 2014). Sticky Prospects: Loss Frames AreCognitively Stickier Than Gain Frames. Journal of Experimental Psychology: General. 143(1):376-85.

Schelenz, R. (2021, February 10). Why negative campaigning works — and how to fight it. University of California.

https://www.universityofcalifornia.edu/news/why-negative-campaigning-works-and-how-fight-it

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