EP.10 Philz Coffee 硅谷专属的“非标”精品咖啡体验 | Slow Brand

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描述

当咖啡成为越来越多人生活中的常客,不那么精致的咖啡如何成为精品?当数字化铺天盖地地涌来,品牌独具的人情味又该何处存放?本期我们来一起探讨“硅谷的非官方指定咖啡“品牌Philz,在他们缓慢手作咖啡中的快速成长中,感受专注与亲切的潜在价值。

时间轴

00:50 咖啡印象与三次咖啡浪潮
06:50 Philz发展历程
11:40 one cup one time的专属体验
16:43 拼豆理念与特调咖啡
23:20 线上线下同调的数字化
30:36 忠诚的粉丝追随

Philz Coffee | Mint mojito, Philz coffee, MojitoPhilz Coffee的手机APP界面

延伸阅读

New Philz App Takes The Preciousness Out Of Third-Wave Coffee
What Philz Coffee Can Teach Us About Product Design
How Philz Coffee founder is brewing a strong, unique blend of coffee and community
Philz Coffee: Silicon Valley's Cup Of Choice

Music
Feeling Lucky - Balloonplanet

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