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播客
描述
来自日本新泻中越地区的品牌是如何走出山脉，历经金属加工重镇的锻造的？最终又以哪些方式启发人们“亲近自然的生活价值”？本期博客，我们将一同分析这条连接人与自然的纽带——Snow Peak。
时间轴
01:20 Snow Peak的历史
10:22 产品设计与销售理念
20:07 公司规模与发力方向
25:15 自营渠道与海外市场的拓展
29:20 The Snow Peak Way
隈研吾为Snow Peak设计的住箱
延伸阅读
SAP BrandVoice: Snow Peak Climbs to Higher Level of Customer Engagement
Snow Peak Way Origin Story
Snow Peak Wants You To Reconnect With Nature in a Beautiful Way
Our History
Meet the Visionary Behind Japan’s Most Important Outdoor Brand
Snow Peak rethinks the traditional campground with 25-acre ‘Campfield’ concept
<The Snow Peak Way> I & II