播客

描述

词汇提示

1.estate 房地产

2.dime 一角硬币

3.philosophy 哲学

4.emphasized 强调

5.preached 布道

6.sponsors 赞助

7.outreached 推广

8.aggressive 激进

9.levy 征收

原文

Wal-Mart Stores

Wal-Mart is now the world's largest retail organization.

Wal-Mart employs around1.2 million people worldwide.

In 2000, Wal-Mart had sales of more than$191 billion, with profits of $6.3 billion.

Profits increased 16% from the previous year.

People have come to expect that Wal-Mart's profits will increase substantially every year.

Each year more stores are opened, and Wal-Mart expands into new countries.

Wal-Mart also enters new areas of business nearly every year.

Few people know that Wal-Mart is also a major real estate company.

Sam Walton opened his Walton's Five and Dime in Bentonville, Arkansas, in 1950.

Twelve years later he opened the first Wal-Mart in Bentonville.

His business philosophy was simple – good prices, great selection and a friendly greeting

Walton was known for the "Ten Foot Attitude."

This means that any employee should greet any customer who is within ten feet of them.

He emphasized that it is important to speak to people before they speak to you.

Walton also believed that good deals from suppliers should be passed along to customers.

The combination of low prices and friendly service is basic to Wal-Mart's success.

That one store in Bentonville has become 4,203 stores in the U.S.A. plus another 1,000 outside the United States.

Walton died in 1992, but his business philosophy continues to be preached at Wal-Marts.

Each store has greeters who meet the customers at the door, and deal with any special needs they have.

Having greeters gives the effect of having more service clerks than Wal-Mart really has.

Compared to some other department stores Wal-Mart has relatively fewer employees.

Wal-Mart also has the Wal-Mart Foundation, which sponsors numerous good causes.

Among their programs are high school scholarship, fundraising for local hospitals and sick children, environmental concerns and community "matching grant' outreach.

So, what's not to like about Wal-Mart?

The main complaint is that their business style is extremely aggressive.

Wal-Mart's attitudes towards manufacturers and suppliers are: "You do it our way, or we won't do business with you. "

This puts Wal-Mart at an advantage over smaller retailers who don't have the same retailing power.

Wal-Mart has been known to demand that its suppliers provide products at discount for Wal-Mart store openings;levy fines for shipment errors; tell manufacturers what products, styles and colors to make, etc.

Wal-Mart expects product delivery int wo days, and expects manufacturersto cooperate with its promotional and retailing strategies.

In effect, any company that works with Wal-Mart becomes one of their employees.

Any company, which so dominates one area of the market, will have a lot of power.

So far, Wal-Mart has been successful in getting what it wants,and providing customers with what they want.

翻译

沃尔玛商店

沃尔玛现在是世界上最大的零售组织。
沃尔玛在全球拥有约120万员工。
2000年，沃尔玛销售额超过1910亿美元，利润63亿美元。
利润比上年增长16%。
人们开始期望沃尔玛的利润每年都会大幅增长。
每年都有更多的商店开业，沃尔玛也在新的国家扩张。
沃尔玛几乎每年都会进入新的业务领域。
很少有人知道沃尔玛也是一家大型房地产公司。
1950年，萨姆·沃尔顿在阿肯色州本顿维尔开设了他的沃尔顿五角硬币店。
十二年后，他在本顿维尔开了第一家沃尔玛。
他的经营理念很简单——物美价廉，精选佳品，友好问候。
沃尔顿以“十英尺态度”著称。
这意味着任何员工都应该问候距离他们十英尺以内的任何客户。
他强调，在人们对你说话之前，先和他们说话是很重要的。
沃尔顿还认为，供应商的良好交易应该传递给客户。
低价格和友好服务的结合是沃尔玛成功的基础。
本顿维尔的一家店已经成为美国的4203家店，加上美国以外的1000家店。
沃尔顿于1992年去世，但他的商业理念仍在沃尔玛得到宣扬。
每家商店都有迎宾员在门口迎接顾客，并处理顾客的任何特殊需求。
有迎宾员的效果是服务人员比沃尔玛实际拥有的多。
与其他一些百货公司相比，沃尔玛的员工相对较少。
沃尔玛也有沃尔玛基金会，该基金会赞助许多公益事业。
他们的项目包括高中奖学金、为当地医院和患病儿童筹款、环境问题和社区“匹配赠款”推广。
那么，沃尔玛有什么不被喜欢的？
主要的抱怨是他们的商业风格极端激进。
沃尔玛对制造商和供应商的态度是：“你按我们的方式做，否则我们就不会和你做生意。”
这使得沃尔玛比那些没有同样零售能力的小零售商更具优势。
众所周知，沃尔玛要求其供应商为沃尔玛开店提供折扣产品；对装运错误征收罚款；告诉制造商要生产什么产品、款式和颜色等。
沃尔玛希望在两天内交付产品，并希望制造商配合其促销和零售战略。
实际上，任何与沃尔玛合作的公司都会成为其员工之一。
任何在市场某一领域占据主导地位的公司都将拥有强大的实力。
到目前为止，沃尔玛已经成功地获得了它想要的东西，并为客户提供了他们想要的东西。

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