Apple - WWDC 2020 Special Event Keynote



[“Daydreamer” by Aurora playing]

Good morning. And welcome to WWDC.

WWDC is an incredibly important event to Apple, our developers and our users.

It’s here that we bring some of our biggest innovations to life.

And we have not stopped innovating,

doing the work that will enrich people’s lives for years to come.

Because we’re all looking forward to a more hopeful tomorrow.

That’s why we believe it’s so important to have WWDC this year.

And while it cannot possibly feel the same in here without you,

I can assure you that we have a great show ahead of us.

This year we’re delivering the conference in a whole new way

to all of you around the world, directly to your home.

And we want to welcome you to our home here at Apple Park.

I’d like to first talk to you about two big things

that are happening in the world right now.

To start, I want to address the topic of racism, inequality and injustice

and to recognize the pain being felt throughout our nation,

especially in our Black and Brown communities,

after the senseless killing of George Floyd.

And while the events of this past month are sadly not new,

they have caused us to face

long-standing institutional inequalities and social injustices.

This country was founded on the principles of freedom and equality for all.

For too many people and for too long, we haven’t lived up to those ideals.

We’re inspired and moved

by the passionate people around our nation and around the world

who have stood up to demand change.

We must all aim far higher to build a future that lives up to our ideals.

This means taking action.

Two weeks ago, we announced Apple’s Racial Equity and Justice Initiative

with a commitment of one hundred million dollars.

Starting in the United States, and expanding over time,

this initiative will challenge systemic barriers

that limit opportunity for communities of color

in the critical areas of education, economic equality and criminal justice.

We also announced something important for this community,

the new Developer Entrepreneur Camp for Black developers.

We want to do everything we can to foster the brightest lights and best ideas.

At Apple, our mission has always been to make the world a better place,

and we’re committed to being a force for change.

Right now our world is also battling a virus

that is affecting the daily lives of billions of people.

We want to thank the dedicated people everywhere,

especially our health-care workers,

who have made tremendous sacrifices to take care of those in need.

We’ve also seen the profound impact our products have had.

People are relying on them more than ever to remain connected to family and friends,

to do their work, to express their creativity,

to be entertained as well as to entertain others.

Today the world is counting on all of us,

and on the products and experiences that we create, to move forward.

Because throughout history,

great challenges have been met with great creativity and important breakthroughs.

That’s why we’re so excited about this year’s conference.

This is going to be truly a unique week,

delivered unlike any that we’ve done before.

There will be more than a hundred engineering-led video sessions,

one-on-one consultations with Apple engineers,

developer forums and so much more,

delivered to you from different locations right here at Apple Park.

And this year, the conference will be available

to our entire community of 23 million developers,

as well as anyone who is interested, for free.

Presenting the conference in this way allows us to be more inclusive than ever.

Perhaps this will inspire the next generation of developers.

So even though we can’t be together in person,

in some ways we’re going to be more together than ever.

Today we’re going to push each of our platforms forward

in some exciting and breakthrough ways.

With that, let’s get started by sending it over to Craig.

Good morning. Great to have you here.

As you can see, we’ve got a lot to cover, so let’s get started with iOS.

Together with iPhone,

iOS is central to how we navigate our lives and stay connected.

And now we’re making it even more powerful and easier to use.

Our new release is iOS 14.

This year we’ve spent time rethinking

some of the most iconic elements of the experience on iPhone.

Now it all started here,

with a carefully considered Home Screen that has truly stood the test of time.

Of course, over the years, we’ve kept the fundamentals largely the same

but carefully added features like folders for organizing your apps,

widgets for quick information

and personalized experiences powered by on-device intelligence

that serve up just the right thing at just the right moment.

It’s hard to imagine iPhone without these features now.

Well, that brings us to this year.

We’re doing more on our iPhones today than ever before,

so we’ve rethought some of the core elements of iOS to reflect this.

Let me give you a quick peek.

[“Like This Like That” by BEGINNERS & Night Panda playing]

This is gonna be amazing.

Let’s dig in, starting with the Home Screen.

Today’s Home Screen works great, but as we get more and more apps,

we can end up with this:

lots and lots of pages.

And we tend to forget what’s beyond the first couple.

Wouldn’t it be great

if there were a way to organize all of those apps without doing a thing?

Well, this year we’re doing just that with something called the App Library.

It’s a new space at the end of your Home Screen pages

that automatically organizes all your apps

in one simple and easy-to-navigate view.

Let me show you.

Here’s my Home Screen.

Now, like you, I have muscle memory built for the first page or two,

but when it comes to all of these pages,

well, honestly, I’ve lost track of where a lot of things are.

And that’s where the App Library comes in.

You can see that all of my apps are automatically organized here.

In fact, now with the App Library,

I actually don’t need all those pages for all my apps.

So we created an easy way to hide app pages.

I just go into jiggle mode, tap the dots at the bottom,

and check this out,

I get a zoomed-out view of all my app pages.

I can simply tap to hide the pages I no longer need.

Just like that.

And now with those pages hidden,

App Library is always just a swipe or two away.

So here in App Library, getting to the app I’m looking for is really easy.

Up at the top I have the Search field,

and I get all my apps organized from A to Z.

Now over here on the upper left I have Suggestions.

It uses on-device intelligence

to show me the apps that I’m likely to need next.

And on the right is Recently Added,

giving me access to the apps that I’ve recently downloaded from the App Store.

And below are intelligently curated categories.

So I can tap into a category like Apple Arcade

and see all of my apps in that category.

Now let’s go back.

You may notice that in each of these categories

the apps I use most are right here at the top level,

so I can launch one of these directly with just a tap.

So that’s App Library.

We think this is gonna make it easier than ever to get to your apps.

Next, let’s turn to Widgets.

Today, widgets help you get information at a glance.

But a lot has changed since we first introduced these.

Now we have Apple Watch, where we’re able to surface so much information

on a small screen that you wear on your wrist.

Well, this year, we’re taking all that we’ve learned

to create a completely reimagined experience for widgets.

To start, they’re more beautiful and data rich.

And we’re introducing different sizes,

so you can choose one that best fits your needs.

Let’s take a look at them in iOS 14.

So let’s swipe over to Today View and take a look at our new widgets.

They’re just beautiful.

And the new designs are more data rich than ever.

And you can see they now come in a variety of sizes.

So you can pick just the right level of information for each one.

Now we like these new widgets so much,

we wanted to make them even more accessible.

So check this out.

I’m just gonna tap and hold on the Weather widget,

and I can drag it out of Today View and onto my Home Screen.

And watch, as I move it around,

the apps just dance out of the way to make space for my new widget.

Let’s add a second one.

Just gonna tap the plus here in the upper left

and grab on to Podcasts.

I can drop it just like that.

Now I’m gonna swipe over to page 2 here and bring back up the Widget Gallery.

The gallery is a great place to explore widgets.

Now when I tap on one,

I can actually page through all of the different sizes available.

Just like this.

But, you know, right now what I want to do is grab this widget up top.

It’s a really special one. It’s called the Smart Stack.

Just gonna tap it and drop it here.

With the Smart Stack, I can easily swipe through widgets

to pick just the one I want for the moment.

But what’s really cool

is that the Smart Stack can actually do this for me automatically.

So in the morning, I can get my news briefing.

Throughout the day, find out when I have a meeting coming up.

And in the evening, I might get a summary of my activity for the day.

So that’s widgets on the Home Screen.

We’re excited to see how everyone will customize them in their own way.

Next, we’re also bringing Picture in Picture to iPhone.

So you can access apps on your iPhone

while watching video or talking on a FaceTime call.

Let me show you.

So here on my Home Screen,

the Smart Stack is showing me the TV widget.

So I can just tap to start playing a show.

Now check this out. When I swipe to go Home,

the video automatically goes into Picture in Picture

right over the Home Screen.

And when I launch another app, like Notes, I can keep watching.

Now I can drag the picture to another part of the screen.

If I want to make it bigger, I can even pinch to zoom.

And as I move between applications it stays with me.

And what’s cool is I can also swipe it to the side,

and the audio keeps playing when it’s off-screen.

Now here on the Home Screen I can bring it back out if I want.

And I have controls to get back to full-screen playback,

or I can just tap the “X” to close it.

And that’s Picture in Picture video.

It’s a great way to continue enjoying your video

while tapping into everything else your iPhone can do for you.

And that’s a quick look at the updates to the core elements of iOS.

We think these new features are gonna make iOS even more helpful in the moment.

Another iconic experience that’s getting a major update is Siri.

As much as Siri has advanced over the years,

the visual interface for interacting with it has remained largely unchanged.

When you use Siri, your iPhone switches to this full-screen UI,

obscuring your current context.

So this year, we’ve completely redesigned the Siri experience

with a new compact design.

It makes tasks like launching apps incredibly seamless.

For example, if you say, “Open Safari,”

Siri pops up at the bottom of the screen and instantly launches the app.

Or if you ask for information, like the weather,

results appear at the top of the screen just like a notification.

Now this is especially great

when there’s information you want to reference on-screen.

For example, you could ask Siri to add to your grocery list.

So that’s the new Siri design in iOS 14.

But the UI is only part of the story.

To tell you more about how we’re making Siri smarter than ever,

I’ll hand it off to Yael Garten.

Thanks, Craig.

Siri’s getting smarter and even more helpful every day,

and I’m really excited to share the latest updates with you.

Siri helps you in a ton of little ways every day:

playing the morning news, ordering a coffee, getting directions,

setting the alarm before going to bed and so much more.

In fact, Siri’s helping so many of you

with a staggering 25 billion requests each month.

And Siri’s getting more helpful every day.

Siri’s always been great for getting information

and now has over 20 times more facts than just three years ago.

For more complex questions

like “How do hybrid cars work?” or “What causes seasons?”,

we recently introduced answers from websites across the Internet,

enabling Siri to help you find even more answers.

Another way Siri helps is with communication, like sending messages.

This year, you can now ask Siri to send an audio message,

and Siri will start recording.

This is great when you really want to have the emotion of your voice come through.

Another popular way to send messages with your voice is using dictation.

Keyboard Dictation uses the same speech recognition as Siri.

And leveraging the power of the Neural Engine,

we are now able to run dictation on-device.

This provides great accuracy and privacy.

When communicating with someone in another language, Siri can help with translations.

This year we’re expanding to support many new language pairs.

This is hugely popular,

but we know our users want more than just translating phrases.

They want to have entire conversations.

And we believe conversations between languages

should feel natural and easy and have the ability to stay private.

That’s why we’re introducing a new app called Translate.

It is designed to be the best and easiest-to-use app for conversations.

And it can work completely off-line, keeping your conversations private.

Using advanced on-device machine learning and the powerful Neural Engine,

you can translate your text and voice

between any combination of these 11 languages.

So I could have a conversation with someone in Mandarin,

and they could have a conversation with someone in Russian.

Just tap on the microphone and say, “What are your store hours?”

[Siri reads Spanish translation]

[Yael] You get back the text and audio right away.

And just turn the phone to landscape to open conversation mode.

We’ve designed a side-by-side view

that’s easy for two people to know which side to follow in the conversation.

This mode is incredibly intuitive, with just a single microphone button

because the app intelligently detects the language spoken

and shows translation on the correct side of the screen.

Translate will make communicating between languages easier than ever before,

connecting people in new ways.

And we can’t wait for you to try it.

Thanks, Yael.

Next up, Messages.

Messages is how many of us communicate with people most important to us.

And now we’re using it more than ever.

Compared to just a year ago,

we have a record number of users sending a record number of messages.

And we’ve seen people use Messages more and more

to keep in touch with their closest groups.

This year, we’re introducing

a new way to stay connected with your most important conversations,

giving you new ways to express your identity with Memoji

and making big changes to how we communicate in groups.

To tell you more, here’s Stacey Lysik.

Thanks, Craig.

First, let’s get started with Conversations.

From the beginning, Messages was designed

to make it really easy to get to your newest messages.

But with so many active conversations,

sometimes it can be tough to get to the ones that are most important to you.

So we are introducing a new way

to let you stay connected to your most important conversations:

by letting you pin them at the top of your list

so you can always get to them.

And you can see messages as they come in with a beautiful animation on the pin.

Next, let’s talk about expressing yourself with Memoji.

There are over one trillion ways to customize your identity with Memoji.

In iOS 14, we’re adding even more ways to create your look

with over 20 new hair and headwear styles

to let you reflect your hobby, profession and personality.

We’ve also added something that’s even more relevant today: face coverings.

And we’re adding more age options too.

My favorite way of using Memoji is with Memoji stickers.

And now we have three brand-new Memoji stickers

that let you send a hug, a fist bump or even a blush to your friends.

Last, let’s chat about groups.

When you’re talking to a group, sometimes there’s so much going on,

it can be hard to keep track of the conversation.

So this year, we’re gonna help you bring order to the chaos.

First we’re adding inline replies

that let you reply directly to a specific message.

You can view replies in the full conversation

or you can view them as their own thread so you can focus in on the specific topic.

To make it even more clear who a message was meant for,

we’re introducing mentions.

With mentions, you can just type someone’s name

to direct a message to them.

And now you have the ability to only be notified

when you’re mentioned in the group conversation.

And check out the top of this conversation.

We have an all-new design for how groups appear.

It lets you see all the members of your group,

where the most recently active people are shown largest.

And, for the first time ever,

you can create a unique visual identity for your group

by setting a group photo

or customizing your group’s look with an emoji.

Inside the conversation

you see group members’ photos around the image.

Of course it looks great as a pin.

You know who’s most recently commented in the group

because their photo will appear around the outside of the pin.

And that’s what’s coming to Messages in iOS 14:

all-new pinned conversations, fun updates to Memoji

and powerful improvements to groups.

Thanks, Stacey.

Next, let’s take a look at features that help us while we’re out and about.

Now we know that life looks very different for many of us right now,

but it won’t always be this way.

And as things start to open up,

we have a new set of features that will help us explore the world again,

starting with Maps.

Apple Maps is the best way to navigate and explore the world,

all while protecting your privacy.

Over the past several years, we’ve added many great features,

and of course we’ve been rebuilding our map from the ground up.

Our new map finished rolling out across the US earlier this year

and brought with it better navigation and far richer detail

for roads, pedestrian paths, landcover and more.

The new map also offers more accurate information for places

and allows us to build incredible features like Look Around.

Maps has come a long way, and people have noticed.

Just look at this quote from Fast Company.

“Apple Maps has improved by leaps and bounds

and is a formidable rival to Google Maps.

It’s also arguably got the better UI,

and by far– by far– the better privacy policy.”

We’re excited to announce

we’re bringing our new map to more countries later this year,

including the UK, Ireland and Canada.

In addition to the rich detail and improved accuracy,

the new map serves as the foundation for many great new features.

In iOS 14, we’re adding things

that will make it easier for people to find places they love

and help them get to where they’re going

in ways that are better for the environment.

To tell you more, I’ll hand it off to Meg Frost.

Thanks, Craig.

First, let’s talk about finding great places.

We have millions of people coming to Maps every day

to discover great new places,

whether they’re planning their next big vacation

or just looking for something to eat nearby.

In iOS 14,

the Maps team will be working with some of the world’s most trusted brands

to offer amazing Guides.

Guides for great places to eat, shop,

meet friends or explore in cities around the world.

You can save Guides so you can easily get back to them later,

and the best part is they automatically update when new places are added,

so you always have the latest recommendations.

In addition to helping you discover great new places,

Maps helps you get there in a way that’s better for the planet.

For years, Maps has made it easy to navigate

using environmentally-friendly options like public transit and walking.

With iOS 14, we’re introducing great new features

to help our users reduce their carbon footprint,

and our first one is also our most requested:

It’s Cycling.

We’ve built an incredible cycling experience

that helps you get around town on your bike.

We’re adding a dedicated cycling option to Maps

which allows users to ride their bike along bike lanes, paths and roads.

Maps takes elevation into account

to let you know if you’re in for a challenging uphill workout

or a leisurely flat ride.

You can also see if your route includes quiet or busy roads.

We’ll even let you know if you have a steep passage coming up

or if you’ll need to carry your bike up the stairs.

You can also choose to avoid stairs altogether.

With iOS 14, we’re bringing cycling to New York City, LA,

the San Francisco Bay Area,

along with a number of cities in China like Shanghai and Beijing.

And we’ll be adding many more cities in the coming months.

For environmentally conscious drivers, we’re also introducing EV routing.

If you have an electric car,

Maps is going to help eliminate range anxiety.

With iOS 14, Maps will track your current charge

and factor in things like elevation and weather

to automatically add charging stops along your route.

And Maps will know which type of charger works for your car,

making sure to only route you to compatible stations.

We’re working with a number of manufacturers

to support EV routing in their vehicles,

including BMW and Ford,

and we’ll be adding many more in the near future.

Cities around the world are also working to improve air quality and reduce traffic,

so we’re adding congestion and green zones to Maps

to easily see where they are along with alternate routing options.

In addition, drivers in China

can securely store their license plate number on their iPhone,

and Maps will let them know which days they can enter congested city centers

based on that number.

And those are just some of the great new features

coming to Apple Maps in iOS 14,

making Maps the best product

to help users explore and navigate their world.

Thanks, Meg.

And now, on to CarPlay,

which has transformed the driving experience for iPhone owners

by being the smarter, safer way to use the apps you love in your car.

CarPlay is everywhere, and it’s incredibly popular.

Here in the US, it’s available on basically every new car.

And worldwide, it’s available on over 80% of new cars sold

and has quickly become the default in-car experience for so many people.

People love CarPlay, and we get some really passionate reactions.

Joanna Stern says it makes her life “infinitely better.”

We have some great updates for iOS 14.

First up, we have new wallpaper options perfect for the car.

And we’re adding support for new categories of CarPlay apps:

parking, EV charging and quick food ordering.

In addition to this, we’re really excited for the next step

in how we’re transforming your relationship with your car

by rethinking car keys.

They’ve been around for over a hundred years,

but they’ve become big, bulky and ripe for reimagining.

To tell you more about what we have planned,

let’s go to the garage with Emily Schubert.

Thanks, Craig.

I’m excited to introduce a digital version of car keys.

Now you can leave your keys at home

and unlock and start your car with your iPhone.

And the very first car to support this will be the new 2021 BMW 5 Series.

Let me show you how it works.

It’s super simple.

-It uses NFC, and you just tap to unlock. -[beeps]

And I place my phone on the charging pad and then push to start.


But this goes beyond just one less thing you have to keep in your pocket.

Digital keys have security benefits.

They live in the Secure Element of your iPhone,

and if it goes missing, you can turn off your keys remotely via iCloud.

They’re even easier to share than a physical key.

Copies don’t involve trips to the dealership.

And you can share from wherever you are with iMessage.

Let’s give Craig a key so he can drive home after we’re done here.

With each key you share, you can set options,

like a restricted driving profile, perfect for teen drivers.

Which is tempting,

but we’ll give Craig full access.

[phone chimes]

-[phone chimes] -Full access? Thanks, Emily.

The new BMW will be available to customers next month.

In addition to adding this feature to iOS 14,

we’re also enabling it in iOS 13,

so customers can use their car keys even sooner.

Of course, we want this to work in any car,

so we’ve been working on standards with industry groups.

And this is just the beginning.

We’re working on technology that will leverage our U1 chip,

which uses Ultra Wideband technology for precise spatial awareness.

So you’ll be able to leave your iPhone in your bag or pocket

and still securely unlock and start your car.

We expect to see support for this standard starting in new cars next year.

Now, let’s turn to the App Store.

Twelve years ago,

we revolutionized the industry with the launch of the App Store.

Today we have so many amazing apps that offer a rich set of experiences,

we can truly say that for everything we want to do,

“There’s an app for that.”

So now it’s time for us to extend the success of the App Store

and make apps available and accessible in whole new ways.

What if you could have the right app you needed at just the right moment?

Let’s look at what it would be like if you did.

[narrator] Today, no matter what you want to do,

there’s an app for that.

But what if you don’t have the app you need right when you need it?

Like when you need to pay for parking. Well, now there’s an App Clip for that.

[car chirps]

Ooh. Look, a new coffee shop.

There’s an App Clip for that.

Or a friend sends you a message with a print you like.

There’s an App Clip for that.

That looks nice.

Looking for somewhere to eat nearby? App Clip.

Very health conscious of you.

Hey, there’s a scooter. Let’s take it for a spin.

Yep. App Clip.

Mmm. Ice cream. Wait. There isn’t one for that yet?

Well, soon there could be an App Clip for that.

And that.

And that.

And that.

-And that. -[martial artist] Hi-yah!

An App Clip is a small part of an app.

It’s light and fast and easy to discover,

so you can quickly get what you need right when you need it.

Everything about App Clips is designed for speed.

They start with this card which quickly pops up.

And with just a tap, you can launch the App Clip.

You don’t need to enter credit card numbers

because App Clips can use Apple Pay for payments.

And you don’t have to manually log into an account

because it can take advantage of Sign in with Apple.

App Clips won’t clutter your Home Screen

and will only stay along as long as you need them.

But you can easily launch recently used App Clips from the new App Library.

It’s always easy to download the full app,

and this makes App Clips an easy way to discover

more of what the App Store has to offer.

And discovery is key.

App Clips are all about getting to a part of an app at the moment you need it,

so it was critical that we made them really easy to find.

App Clips can be easily discovered and launched from the web.

You can launch App Clips from Messages when friends share them with you.

When you want to order takeout from a restaurant in Maps,

you can launch an App Clip right from a place card.

You’ll be able to tap on NFC tags out in the world, on things like parking meters.

Or you can scan QR codes

to launch App Clips that work with products you purchase.

The best way to discover App Clips will be with the new Apple-designed App Clip code.

So when you see one, you’ll know that there’s an App Clip waiting for you.

They incorporate both a visual code and NFC,

so you tap on them or scan them with the camera to bring up an App Clip.

App Clips will be great for businesses that already have apps.

But we want to be able to use App Clips everywhere,

including smaller spots that may not have their own app.

So we made it possible for apps like Yelp, which support multiple businesses,

to create App Clip experiences for each of the places they work with.

Developers will create App Clips from a part of an app,

using Xcode and the full power of the SDK.

To ensure that they launch quickly,

they’ll need to be less than 10 megabytes in size.

And that’s App Clips.

Immediately discoverable,

small in size, so they launch fast,

integrated Apple Pay for easy payment,

Sign in with Apple for quick and privacy-friendly login

and the option to download the full app from the App Store

when you want to keep it around.

We can’t wait to see all the App Clips developers will create.

And that’s iOS 14.

It’s a huge release that transforms the core experience of iPhone,

with redesigned widgets right on the Home Screen

and a new way to organize your apps with the App Library.

It adds incredible updates to some of the most popular apps,

with powerful improvements to Messages and Maps,

and introduces a whole new way to tap into apps

with App Clips.

And next up, iPadOS.

[“S.S. Luker’s Mom” by Oh Sees playing]

Oh, hey, we made it.

All right. Well, let’s jump right in.

iPadOS builds on all the amazing features of iOS

while adding unique capabilities

that deliver a distinct experience for iPad.

Like using Apple Pencil for taking notes, markup and illustration.

A reimagined track pad experience

that lets you interact with iPad in a whole new way.

And unmatched AR experiences with ARKit

and the amazing new LiDAR Scanner in iPad Pro.

All of this combines to put iPad into a class of its own.

iPad excels at “every type of input”

and is a “product to do anything and everything.”

Which brings us to this year and our new release, iPadOS 14.

Let’s start with experience.

This year iPadOS delivers unique made-for-iPad designs

that take great advantage of the iPad’s large, multi-touch display.

Now iPad has always been about the apps.

In the beginning, we focused on giving the ecosystem of iPhone apps

a larger canvas to deliver new and unique experiences.

This quickly sparked an entirely new set of apps,

designed for iPad first,

with immersive experiences

that transform this magical sheet of glass

into whatever you needed it to be.

We’re proud of the over one million apps on the App Store today

designed just for iPad.

With customers continuing to push their iPads further than ever before,

we’re extending the design language of iPad

to make apps more streamlined and more powerful.

To give you a live look at these enhancements,

I’ll hand it over to Josh Shaffer.

Thanks, Craig.

Let’s take a look at some of the enhancements to iPadOS.

The first thing that you’ll notice

are the same redesigned widgets that you saw in iOS 14.

They look great on iPad as well,

and they give you information at a glance whenever you go Home.

But let’s see some of the improvements in the apps, starting with Photos.

iPad is the perfect device for browsing your photos.

Its large canvas lets you immerse yourself in all your favorite memories.

And this year, we’re making it even easier to browse and organize your photos

with an all-new sidebar.

With just a tap of this button, I can reveal the sidebar,

with all the core functionality of the app in a single location.

My photos remain front and center,

but now I can quickly tap to move between parts of the app.

The sidebar is a really powerful way to organize your photos too.

I can easily drag a photo to the sidebar

and then just drop it to add it to an album.

We’ve brought this sidebar to many apps across iPadOS.

Like Notes,

where it provides quick and easy access to all your folders.

And Files, where we’ve consolidated navigation into the sidebar

for a streamlined new design.

We’ve also streamlined the toolbars,

adding new drop-down menus that consolidate functions

into a single, easy-to-access button.

I can just tap to change views like this.

And for even quicker access,

I can just tap and drag to change the sort order, all in a single motion.

You’ll find this same approach across other apps, like Calendar,

where we’ve brought controls into a single toolbar at the top,

providing more space for your content

and a single unified place to access all the app’s functionality.

Finally, Music has been updated

to take even better advantage of iPad’s large screen.

The sidebar in Music makes it easy to move between views.

I can quickly jump between the new Listen Now and my playlists.

-And once I start playing a song… -[“Caution” by The Killers playing]

…I can bring up the brand-new full-screen player,

where I can see rich album art, transport controls and lyrics,

-all in one single view. -[song fades]

And these are just some of the enhancements

that are coming to apps in iPadOS.

We’re really loving these new app designs.

But there’s more,

starting with Siri.

The new compact Siri design that you heard about in iOS 14

is especially useful on iPad.

Results appear at the bottom right corner,

allowing you to easily reference the app while using Siri.

And we applied this same approach to other parts of the experience…

like calls.

Now today when you receive a call on iPad, you see this.


Whatever you were working on is suddenly completely covered

with the incoming call screen.

Not cool.

Wouldn’t it be nicer if instead you saw this?


Well, that’s much better.

Now an incoming call is presented with a compact notification

that doesn’t take you out of context.

And you can simply tap to answer or flick it away to dismiss.

And this applies to all calls, including those from your iPhone

or third-party VoIP apps like Skype.


And of course we’re bringing this to iOS as well.

We think our iPhone customers are going to love it.

Now there’s one more key experience we’ve redesigned for iPad this year,

and that’s Search.

Today Search is a full-screen experience,

and sometimes you can lose track of your context.

So we’ve redesigned Search with a new, compact design.

You can start a search from anywhere, like the Home Screen

or over any app.

And this makes it easy to find what you need

without feeling like you’ve left the app you’re working in.

But we didn’t just redesign it.

We’ve rebuilt Search from the ground up to be Universal,

becoming a single destination where you can start all of your searches.

First, we made it better than ever as an app launcher.

You just start typing a few characters,

and you can instantly get to where you’re going.

It’s also great for finding contacts to message or call

or documents.

You can even search directly into apps like Keynote, Messages, Mail or Files.

Or look up information about people or places.

And it’s also a great place to start all of your web searches as well.

As soon as you start typing,

you get relevant suggestions to complete your search.

And you can get to your web search results with just a tap.

And Search now makes navigating to your favorite websites

just as easy as launching an app.

Just type a few letters and the top hit will take you right to Safari.

So those are some of our updates to the iPad experience.

And of course, you also get the new widgets

and all the other great app enhancements from iOS 14.

Next, we want to push forward your ability to express yourself creatively

with improvements to Apple Pencil.

Apple Pencil is a game-changing tool

that turns iPad into a professional drawing canvas,

a great way to mark up and sign documents

and the ultimate note-taking device.

What many people love most about taking notes with Apple Pencil

is how they can express themselves in a free-form way.

Mixing handwriting and drawings can be the best way to capture your thoughts.

Now the challenge is when you want to change things afterwards.

Here, working with handwriting just isn’t as easy as with typed text.

Now, we sometimes take it for granted,

but with typed text it’s so easy to select,

copy and paste into another document,

or even just make space for more text.

Well, this year, we’re going to make handwriting just as easy

and just as powerful.

But that’s not all.

Our customers tell us that once they have an Apple Pencil in their hand,

they don’t want to put it away.

So this year, we’re bringing Scribble to iPad.

So you can handwrite into any text field,

and it will automatically be converted to text.

To show you all of this in action,

I’d like to welcome Jenny Chen for a live demo.

Thanks, Craig.

I’m really excited to show you some great new features we have

for Apple Pencil and iPadOS this year.

One of the great parts about taking notes with the Apple Pencil

is that it really lets you work in a free-form way.

I can just start writing anywhere.

And it’s not just about text.

I can also express myself with drawings or shapes.

But sometimes you want that more professional, cleaned-up look.

So now, when I draw a simple shape and pause at the end,

it’ll automatically convert to that ideal shape.

And we’re smart about it, retaining the same size

and angle that you drew it at.

In addition to shapes,

we’ve also made huge improvements to our handwriting recognition.

So now, when I write, I can easily make a selection

using the same gestures that I use for typed text.

I can double tap to select a word or double tap again to select a line.

Thanks to our advanced, on-device machine learning,

you’ll notice how we can select the handwriting

while avoiding the drawings nearby.

Now that I have the selection,

I can easily change the color or move it around the document.

It’s also perfectly easy for me to make space for more room to write.

We think that this will make note-taking with the Apple Pencil even better.

Now, you don’t even have to put it down when you want to do something else.

Let’s say you want to search for “Edison bulbs” in Safari.

Using Scribble, I can just write directly into the text field…

and it automatically gets converted to typed text.

It also works in any text field,

so I can easily add a new Reminder

to my shared Reminders list with my husband.

I’ve also been learning Chinese,

so I want to surprise him with some of my progress and skills.

I’ll use Scratch to delete “lights.”

And then I can use Scribble to write “new” and then “light fixture” in Chinese.

You’ll notice how Scribble recognizes both English and Chinese in the same line.

And what’s awesome is that we can build on this technology

to deliver other great features, like Data Detectors.

We can automatically detect what you write,

like phone numbers, so I can make a phone call.

Or addresses, so I can look up directions.

We can use these features together to do even more with your handwriting.

Let’s say I wanted to use my handwriting in another app.

I can easily select what I want,

tap the new Copy as Text from the callout bar,

and then paste it into an app like Pages.

And it’s automatically converted to typed text.

We’re really excited about these awesome new features.

And we think it will let you do even more with the Apple Pencil.

Thanks, Jenny.

So those are the enhancements to Pencil.

Just one part of an amazing release,

with Scribble for handwriting into any text field,

a whole new way to work with your handwritten notes,

broad enhancements to the app experience,

and of course, iPad users also benefit

from the great features you already saw in iOS 14

and much more that we didn’t have time to talk about.

So that’s iOS and iPadOS.

Next, let’s talk about AirPods.

From the one-click setup

to the automatic pairing with all your devices

to how they pause your audio when you take them out,

people love the magical experience that AirPods deliver.

Now we’re bringing even more magic to AirPods.

To tell you all about it, here’s Mary-Ann Ionascu.

Thanks, Craig.

We have some amazing updates coming to AirPods,

starting with Automatic Switching.

AirPods will now seamlessly move between your devices

without you having to manually switch them.

Let’s say you just finished listening to a podcast

and you pick up your iPad to watch a show.

AirPods will magically switch over.

And later you start a video conference on your Mac.

AirPods will automatically switch again.

-[ringing] -And if a phone call comes in,

the audio in your AirPods will route right back to your phone.

We also have an exciting new feature coming to AirPods Pro:

spatial audio.

You know the experience of being in a movie theater

with a state-of-the-art surround sound system,

one where the sound not only comes from in front of you…

-[tone pulsing] -…but also from the left, the right,

behind, and even from above you?

Well, we are thrilled to bring that same immersive experience to AirPods Pro.

But it turns out it’s a lot harder to do

when you only have a single earbud in each ear.

So our team created advanced spatial audio algorithms for AirPods Pro

that replicate the movie theater experience.

By applying directional audio filters

and subtly adjusting the frequencies each ear receives,

we can place sounds virtually anywhere in space…

[high-speed vehicles passing]

…creating an immersive surround sound experience.

But to truly deliver on this promise, we had to factor in real-life situations.

First, people move their heads.

For an authentic surround sound experience,

you need the sound field to stay fixed

so the voice feels like it’s coming from the actor

and not some random point in space.

So we use the accelerometer and gyroscopes in AirPods Pro

to track the motion of your head,

remapping the sound field so it stays anchored to your device,

even as your head moves.

And it’s not only your head that can move,

but you might move your iPad or iPhone as well.

That’s why we constantly compare the motion data

from your head and your screen

to understand how they are moving in relation to each other.

So if your bus turns the corner or your plane banks,

the sound stays in sync.

The result is a surround sound experience

that keeps you in the middle of the action,

no matter where you go.

Spatial audio for AirPods Pro will work with content encoded in 5.1, 7.1,

and even Dolby Atmos.

Thanks, Mary-Ann.

I’ve been using the new spatial audio,

and I think you’re all really gonna love it.

All right. Next let’s head to the Fitness Center

to hear the latest on watchOS from Kevin.

[“I’m Getting Tired” by Jacknife Lee playing]

[song ends]

Thanks, Craig. Since we launched Apple Watch,

it’s completely redefined what a watch can do,

and this has been incredibly meaningful work.

Apple Watch not only helps you stay connected and active,

it’s become an intelligent guardian of your health,

enabling you to take an ECG, detect falls and call emergency services for you.

It’s impacting lives in ways that were inconceivable five years ago.

The power of Apple Watch is not only its built-in features,

but how developers have personalized it for you.

We introduced the App Store in watchOS 6,

and there are now over 20,000 watchOS apps available.

These apps bring the information you care about most

to just a glance at your watch face.

We’re taking this even further in watchOS 7,

starting with complications.

Until today, an app could appear in only one spot at a time on a watch face.

In watchOS 7 developers can enable multiple complications,

making even more richly personal watch faces.

So if you like to use Dawn Patrol for surfing,

you can create your own surf watch,

including water temperature, swell and wind speed predictions

for your favorite beach.

Or new parents can use Glow Baby

to see nap, changing and feeding times all on one face.

While Nike Run Club can display stats like pace from your last run

and your weekly run goals.

We’re also bringing rich complications to more faces,

including a fresh Chronograph face

with an integrated tachymeter

and an updated Extra Large face

with a huge, rich complication right in the center.

And Configuring Watch Faces has been redesigned

so you can easily select which information you’d like to see.

As developers, with watchOS 7

you can now build your rich complications with native SwiftUI.

While there are so many ways to configure watch faces,

you may not have yet gone in and set these up for yourself yet.

That’s okay.

With watchOS 7 we’re making it super easy to share watch faces,

so you can discover a face that works perfectly for you.

To do this, we’re introducing Face Sharing.

You’ll be able to discover curated faces with third-party apps on the App Store,

or discover a new favorite watch face right on a website,

or receive watch faces directly from friends and family.

Let’s take a look at how this works.

When you see a watch face you’d like, you just press “Add Apple Watch Face.”

If the watch face uses some apps that you don’t have yet,

you’ll be offered each one right here so you can easily get them if you like.

And the new face appears right on your watch.

If you’d like to share a face you’ve created yourself,

that’s also really easy.

Just long press on the face,

tap “Share,” pick a contact and send.

Developers can offer preconfigured watch faces right from their apps.

You can even share watch faces across social media.

It’s a great way for the community of Apple Watch wearers to connect

and help each other discover all the amazing things Apple Watch is capable of.

Next, let’s talk about Maps.

Maps is great for walking, driving and transit directions,

and now in watchOS, just like in iOS 14,

you can get cycling directions.

You’ll see a variety of routes

with information like time, distance

and whether there are bike lanes.

You can preview travel time and elevation changes

and navigate with turn-by-turn directions that are large and easy to read.

Maps can direct you to dismount and walk your bike

or even take the stairs to save time.

You can also search for and add places optimized for cyclists,

like bike repair shops.


Now to tell you about how we’re advancing Workouts,

please welcome Julz Arney.

Thanks, Kevin.

The Workout app uses algorithms that are smartly tuned

to track all aspects of your training.

It’s one of the most used apps on Apple Watch,

and we’ve continued to add support for new workout types every year.

-And in watchOS 7 we’re adding Dance. -[dance music playing]

Dance is a total body workout that’s great for your heart.

It makes you more fit and flexible, and you’re guaranteed to have fun.

Whether you’re doing Hip Hop, Latin, Bollywood, or simply Cardio Dance,

the Workout app now tracks

some of the world’s most popular styles of dance for fitness.

Getting the most accurate credit for Dance presented a unique challenge.

Arm movements aren’t always repetitive or synchronized with leg movements

like in running and walking.

The solution was to use advanced sensor fusion.

[music continues]

In Dance, we combine data from the accelerometer and the gyroscope

to detect the difference between dancing with just your arms…

just your lower body…

or when you put it all together and dance with your entire body.

Then we add in heart rate data

for the most accurate calorie burn calculations.

watchOS 7 also tracks accurate calories for Core Training,

those exercises for your abs and back,

Functional Strength Training,

a workout type that helps you get stronger and move better for everyday activities,

and also Cooldowns

to add on to another workout

when you want to continue with easy moves and stretches

as you bring your heart rate and breathing back to normal.

Of course, you can track your progress for any of these new workouts

inside the Activity app on iPhone,

which is completely redesigned in watchOS 7.

The app now features a new Summary tab

that gives you an easy way to see your activity history,

workouts and trends, all in one seamless view.

With a new focus on easy navigation and summary metrics,

the app is getting a new name as well:

[music continues]


Back to you, Kevin.

-[record scratches] -[music ends]

Thanks, Julz.

Apple Watch helps you meet not only your fitness goals,

but also helps support your health

with features such as Cycle Tracking, the Breathe app, and Noise notifications.

And we’re going to be adding even more capabilities this year in watchOS 7.

We’d like to share a couple of them with you today,

starting with one of the most-requested features for Apple Watch:

tracking your sleep.

To tell you about this, over to Vera Carr.

Thanks, Kevin.

There are many ways to look at sleep: scores, advanced monitoring,

or sleep cycle analysis.

We are taking a more holistic approach to sleep

by leveraging the devices you use every day

to not only track your sleep

but to support you in actually meeting your sleep duration goal.

That starts with choosing not only when you would like to wake up in the morning,

but also when you’d like to go to bed.

For most of us, setting a goal is easy.

But getting to bed on time, that’s the hard part.

Experts say that establishing a bedtime routine

helps the body transition from wakefulness to sleep.

So we are offering Wind Down.

It can help you get to bed on time by minimizing distractions

and creating a personalized routine.

Let’s look at how this works.

In the evening, ahead of your bedtime,

your phone can display the Wind Down screen

to help you transition mentally before you go to bed.

It creates a calm lock screen experience and turns on Do Not Disturb for you.

You can also set up shortcuts

for simple things you may like to do to help you prepare for bed.

These might include using your favorite meditation app

or playing relaxing music.

Once it’s time for bed,

your screen will dim and your watch will go into Sleep Mode,

which looks like this.

The screen will be off during time in bed so it won’t bother you,

and a tap displays this simple face.

When it’s time to wake up,

you have a selection of gentle and effective alarm sounds,

or a silent Taptic-only wake-up alarm so you don’t disturb your partner.

Once you’re up, you’ll see a friendly greeting easing you into the day.

It also shows your battery level

so you can remember to charge in the morning.

Apple Watch tracks your sleep

using a machine-learning model that senses your motion

and even interprets the micro-movements

caused by the rise and fall of your breath,

providing signals for when you’re awake and when you’re asleep.

There’s an updated Sleep section in the Health app,

including a view of your trends over time.

Sleep Schedules, Wind Down, and Sleep Mode

are also available on iPhone, without a watch, in iOS 14.

We know you’ll enjoy using your watch throughout the day

and now throughout the night.

Thanks, Vera.

In addition to sleep keeping you healthy,

there’s another preventative-care item that’s so important, particularly now:


In watchOS 7,

Apple Watch is the first watch to deliver automatic detection

when you start washing your hands and sensing of how long you actually wash.

Our approach here is using machine-learning models

to determine motion which appears to be handwashing

and then use audio to confirm the sound of running water

or squishing soap on your hands.

During this, you’ll get a little coaching to do a good job.

You’ll see a countdown, along with haptics and sounds,

to make sure you wash as long as you’re supposed to.

If you pause early, there’s a polite note to keep washing.

And when you’re done, you’ll see, hear and feel it.

That’s just some of what’s coming this year in watchOS 7,

including discovering and sharing faces, new workout types,

sleep and handwashing detection,

and other new capabilities like Siri language translation.

And that’s Apple Watch.

It’s time for you to join Craig again

to talk about something that’s important to all of us.

Here we go!

[“I’m Getting Tired” by Jacknife Lee playing]

[song ends]

At Apple, we believe privacy is a fundamental human right.

So we build it into our products from the beginning of the design process.

Privacy matters now more than ever.

And because our devices contain our most sensitive information,

all of our product work is grounded in a set of privacy principles.

First, data minimization.

We use innovative technologies and techniques

to minimize the personal data we or anyone else can access.

Second, on-device intelligence.

We avoid data collection

by processing as much of your information on your device as we can

rather than sending it to a server.

Third, security.

Security protections are foundational to everything we do in privacy.

And finally, transparency and control.

It helps you better understand the data being collected

so that you can make your own choices about how that data is used.

These principles come together across our products,

in our hardware, our software and our services.

At the end of the day, they result in great privacy and great ease of use.

A powerful example of this is Sign in with Apple,

which is designed for simplicity, security and privacy.

And since we launched it last year,

users have created over 200 million accounts

across a wide variety of apps and websites.

And developers are seeing great usage when they adopt it.

For example,

Kayak has integrated Sign in with Apple

and found that their users are now two times more likely to use it

than any other sign-in provider.

Now, one thing we hear a lot with Sign in with Apple

is that people wish they could convert their existing accounts to use it.

So this year we’re going to enable developers to let you do just that.

When you upgrade, you get the ease of use

and built-in security of Sign in with Apple

while keeping the account that you already have.

This is another big year of privacy improvements in our products.

And to tell you more, here’s Katie Skinner and Erik Neuenschwander.

Thanks, Craig.

First let’s talk about location.

This year we’re continuing to give you even more control.

In addition to the option of sharing your precise location,

you will have the option to only share your approximate location with apps.

We’re also making changes for mic and camera

so you always know when you’re recording.

In addition to requiring your permission,

this year we’re adding more visibility for current or recent mic or camera use.

So if an app uses either one, we’ll indicate that in the status bar.

[Katie] Next, let’s talk about tracking.

Safari’s Intelligent Tracking Prevention has been really successful on the web.

And this year, we wanted to help you with tracking in apps.

We believe tracking should always be transparent and under your control.

So moving forward,

App Store policy will require apps to ask before tracking you

across apps and websites owned by other companies.

[Erik] Last, let’s talk about app privacy.

Today we require that apps have a privacy policy.

Wouldn’t it be great to even more quickly and easily see

a summary of an app’s privacy practices before you download it?

Now, where have we seen something like that before?

For food, you have nutrition labels.

You can see if it’s packed with protein or loaded with sugar, or maybe both,

all before you buy it.

So we thought it would be great to have something similar for apps.

We’re going to require each developer to self-report their practices.

[Katie] We’ll show you what they tell us.

You can see if the developer is collecting a little bit of data on you

or a lot of data,

or if they’re sharing data with other companies to track you,

and much more.

[Erik] We’re going to put this information

on product pages in the App Store.

So for each app, you can see highlights of their privacy information

before you download it.

And we’re going to include this in all of our App Stores.

Back over to you, Craig.

Thanks, Katie and Erik.

These are some of the ways we’re strengthening the privacy of our platforms

and bringing new features to give users even more control.

And one of the places where privacy matters most is your home.

Like most of you,

in the past few months I’ve spent more time at home than I ever imagined.

It’s more clear than ever just how important it is

to live in a home where the technology just works.

That brings us to some great new features we’re bringing to the home this year.

All of these features share a few key attributes.

First, anything we develop for the home should be easy,

from initial setup to everyday use,

just like how a tap of your iPhone can automatically configure an Apple TV.

Second, home products should never compromise your privacy.

That’s why your Siri requests use a random identifier, not your Apple ID.

And finally, your devices should all work better together,

like how AirPlay lets you share from your iPhone straight to the TV.

And when things are easy, private and work together seamlessly,

your home is more enjoyable,

whether you’re watching TV, listening to music

or getting the most out of your smart devices.

To tell you more about what we have in store for the home,

let me pass it to Yah Cason.

Thanks, Craig.

Let’s start by talking about the smart home.

With HomeKit, we’ve given developers a robust framework

to create smart home accessories that are remarkably easy to set up

all while being end-to-end encrypted to your Apple devices.

Already there’s a rich ecosystem of devices available.

But we want to make it even easier to build products

that work across more homes.

So we formed an alliance

and partnered with Amazon, Google and other industry leaders

to define a new interoperability standard for the smart home.

We open-sourced HomeKit

to ensure its ease of use and privacy are core to this effort.

And any accessory using HomeKit or this new standard

will work incredibly well across all your Apple devices.

And you control it all in the Home app,

the most secure way to manage your smart home.

Adding new devices to your home has never been easier.

Simply tap or scan to set up an accessory.

And in iOS 14, after you add an accessory,

the Home app will now suggest useful automations

so you can immediately put your new device to work for you.

Automations are rules that set your home to autopilot,

like automatically turning on your porch lights when motion is detected

or having the garage door open as you arrive home.

And now when you open the Home app,

you’ll see a new visual status right up top

that prioritizes the accessories which most need your attention.

You can easily see if you’ve left a door unlocked or the lights on

and quickly control them.

Let’s take a closer look

at one of the most popular categories of HomeKit accessories:


Millions of us have already added smart bulbs to our homes,

many of which can change color on demand.

In iOS 14,

we’re introducing a feature to help you get the most out of those bulbs:

Adaptive lighting.

Adaptive lighting automatically adjusts the color temperature of your lights

throughout the day.

Turn it on to ease into the morning with warm colors,

stay focused and alert midday with cooler ones,

and wind down at night by reducing blue light.

Adaptive lighting ensures you get the right color at the right time.

Another popular smart home category is cameras.

With HomeKit Secure Video your cameras are completely private.

And in iOS 14, we’re making your cameras work even harder for you.

You’ll be able to define Activity Zones that focus on the most important areas.

This is great if you face a busy sidewalk

and only want to be alerted when people actually walk up to your front door.

Another powerful feature we’re bringing to cameras is face recognition.

HomeKit cameras and video doorbells will now provide even richer notifications,

telling you who’s there by leveraging the friends and family

you’ve already tagged in your Photos app.

And face recognition extends to HomePod, announcing who’s at the door.

And with Apple TV, you’ll get a live view whenever someone rings the bell.

In fact, all your HomeKit-enabled cameras will be directly integrated with tvOS 14

so you can quickly bring them up in the new home view in Control Center.

Or just ask Siri to pull up any camera at any time.

You can even take any camera full-screen,

giving you a great view of what’s going on.

And we have even more coming to tvOS 14.

Now let me pass it to Cindy Lin to tell you about it.

Thanks, Yah.

Apple TV is my favorite way to unwind and enjoy entertainment with the family.

With 4K, HDR,

Dolby Vision and Dolby Atmos,

you get a theater-like experience right in your living room,

making all your movies and shows look and sound amazing.

But Apple TV goes beyond video.

You can access the entire Apple Music collection

and even sing along with timed lyrics.

You can play an incredible selection of games,

including all the games in Apple Arcade.

And we’re making gaming on Apple TV even more personal

by expanding multiuser support.

Now you can instantly resume your games exactly where you left off.

Just open Control Center to switch between users,

and you can now see your game progress, achievements and friends.

And for even more fun, we’re adding support

for Xbox Elite 2 and Xbox Adaptive Controllers.

Apple TV also helps you keep active at home

with a great selection of fitness apps.

And with tvOS 14,

we’re gonna make your workouts, and everything you do on Apple TV,

even more productive by extending Picture in Picture

across the entire Apple TV experience.

So you can keep up with the news or not miss a second of the big game.

You can even have an AirPlay session show up in a Picture in Picture window.

And AirPlay is getting even better.

Now the whole family can share their stunning videos captured on iPhone

in their full 4K resolution.

With videos, music, games and more,

Apple TV truly offers something for everyone.

Of course, nothing compares to being captivated by a good story.

And we’ve built a service for just that: Apple TV+.

We’ve already created an incredible lineup of Apple Originals.

And you can watch them all in the Apple TV app,

which is available on your favorite Apple devices,

on all major streaming boxes

and many popular smart TVs.

It’s already reaching over a billion screens.

And it’s coming to Sony and Vizio smart TVs later this summer.

Today, we’re really excited to tell you about a new Apple TV+ Original

that we’re working on.

Almost 70 years ago,

Isaac Asimov introduced the world to a series of epic novels

that spanned hundreds of worlds and thousands of years.

Many consider it to be the best science-fiction series of all time.

I’d like to share a sneak peek with you now.

This is Foundation.

[dramatic music playing]

They’re going to arrest me tomorrow.

And you. It’s almost a certainty.

You’re familiar with my work, psychohistory?

Yes, in theory. But I don’t know what it has to do with–

It’s not a theory.

[Salvor] They’re worried you can predict the future.


[Hari] They’re worried people believe I can.


And they don’t like the future I predict.

The empire will fall.

Order will vanish.

There’s massive events rushing to meet us.

[Salvor] Only we can shorten the darkness.

[music fades]

Wow. I’m super excited to watch Foundation when it comes to Apple TV+ next year.

With Apple TV, your home has never been more entertaining.

And with adaptive lighting, face recognition for cameras

and these other great features,

your time at home has never been more enjoyable.

Now let me hand it back to Craig.

Welcome back.

Now let’s talk about some big changes coming to macOS.

Since its introduction,

macOS has revolutionized the experience of using a computer

by combining incredible power with incredible ease of use.

And it’s loved by all different types of users,

from families and students

to creative pros,

businesspeople and, of course, software developers.

And this year, we’re taking the macOS experience you love

even further.

But what should we call it?

Well, if you’re a student of macOS, you know this question

can only be answered by Apple’s legendary crack marketing team.

Their drug-fueled, minibus-driven vision quests

have yielded some great names

and, sadly, spawned a host of imitators.

The truth is, we can’t responsibly continue

to inadvertently lead our competition to copy these methods

when they clearly can’t handle the trip.

So this year, we’re leaving our process shrouded in mystery

and taking you straight to the glorious destination.

Our next release of macOS is macOS Big Sur.

macOS Big Sur introduces an entirely new design

and major updates to some of the most essential apps on the platform.

And just like its name,

Big Sur brings you unmatched levels of power and beauty.

Let’s start with design,

where we’re making the biggest change since the introduction of Mac OS X.

To tell you more about the philosophy and incredible craftsmanship

behind the new design,

here’s a short video with Alan Dye.

[piano playing]

At Apple, design has always been about great ideas.

Those ideas then are developed with this obsessive dedication to detail.

If we care enough about all the details that make up a product,

then in the end we will have designed an experience

that really feels like there’s no other way it could be.

And the best example of this is macOS Big Sur.

Our goal was to bring even more clarity to the design of the software

while retaining the Mac’s powerful capability and ease of use.

We started with the simplest of elements,

from the shape of a corner radius to refinements in buttons and controls.

And we brought our unified language of symbols to the Mac,

making them more consistent and easier to recognize.

Depth, shading and translucency

are used to create hierarchy.

These new materials are rich, and they’re vibrant.

They bridge light and dark.

We’ve reduced visual complexity to keep the focus on users’ content.

Buttons and controls appear when you need them,

and they recede when you don’t.

There’s a new way to access system-level controls

and a unified space for notifications and widgets.

We’ve also created a new suite of sounds.

They’re familiar to the Mac, but remastered and more refined.


[alert notifications chiming]

We wanted consistency throughout the ecosystem,

so users can move fluidly between their Apple devices.

But we also love that Mac icons have a deep history

and a distinct look and feel.

So we’ve retained many of the highly crafted details

and the playful elements that make Mac icons unique.

This OS reflects an important history.

It’s familiar, but it’s also entirely new in every detail.

We love the Mac.

It’s the tool we use to make all the products that we put out into the world.

And macOS Big Sur is where it starts.

[Craig] So that’s the thinking behind our new design.

Now let me show it to you in action with a demo.

As Alan said,

we’ve refined some of the most iconic elements of the Mac experience.

Let’s start with the Dock.

It has an elegant new design that floats along the bottom of your desktop.

And you’ll notice that we’ve created gorgeous new app icons

for all of your favorite apps.

Speaking of apps, let’s take a look at the Finder.

You notice it has a gorgeous new top-to-bottom design for the sidebar,

and it has a compact, space-efficient toolbar.

Makes it really easy to get to all of your controls.

Next, let’s take a look at Mail.

You can see that Mail has all-new glyphs in the sidebar,

and you may have noticed that we’ve brought color back as well.

Now, each app uses its own key color.

That same color is used for the elegant new rounded row selection style

here in the message list.

Now, the toolbar makes it really easy to get to all your controls.

Check out how the search bar expands as I click on it.

And, of course, other operations like filtering,

they’re just a click away.

Next, let’s take a look at Photos.

It’s just stunning.

You can get to all your albums and media types from the sidebar,

and the photo grid is backed by Metal,

so animations are super smooth

whether I’m scrolling, transitioning

or zooming all the way in or all the way out.

It’s beautiful.

Now we’ve refreshed the design for all the apps on the system,

from apps like Calendar and Notes

to Podcasts and Music, with its new Listen Now pane.

And an all-new version of iWork that features a simplified toolbar.

You may have noticed we’ve also updated the menu bar.

It’s now translucent and elegantly takes on the color of your desktop picture.

And we’ve updated the layout of menus as well.

We’ve given all the items just a little bit more room to breathe.

Now, on the Mac, we love our ability to get directly at controls,

like Wi-Fi or Sound.

And you can see that we’ve reworked these to be even more useful.

But we’ve gone even further this year

by giving you one place to get at all your controls.

We’ve brought Control Center to the Mac.

All of my controls are here, and it’s really easy to make adjustments.

For instance, I can change display brightness here

or I can click to dive in for more,

like turning on Dark Mode or activating Night Shift.

And what’s really cool is that I can customize the menu bar

with any of these controls.

So, say I want one-click access to Do Not Disturb.

I can just click and drag it right into my menu bar

and customize just like that.

Now we’ve also reinvented Notification Center.

You can access it by clicking on the time in the upper right.

And as you see, we now have a single view

that brings your notifications and widgets together all in one place.

And we now group related notifications together.

You can easily expand them to take a closer look

or clear them all out in one step.

And we’re bringing our redesigned widgets to the Mac.

They’re really beautiful.

And you have all-new ways to customize them.

I’m just gonna click “Edit Widgets” down here at the bottom.

And you can see I have a gallery of all my widgets,

and they come in a variety of sizes.

I can select between them just like this.

And developers can bring their own widgets as well,

like this one here from Day One.

Now adding widgets is easy.

Let’s start by adding, say, the World Clock.

Maybe I’ll add Notes in.

And it’d be kind of cool to add my Reminders list as well.

So that’s a look at Widgets, Notification Center

and our all-new design in Big Sur.

Next, there are exciting updates for some of the most-used apps on the Mac.

First, let’s talk about Messages.

Messages on the Mac is designed to work seamlessly with all of your devices,

so your SMS and iMessage conversations are in sync

no matter what device you’re using.

Now this year we’re taking Messages to the next level

with a ton of great new features.

We’re introducing powerful search to help you find what you’re looking for.

We have a redesigned photo picker to make sharing photos and videos easier.

And Memoji. You can now create and edit your Memoji right on your Mac.

And Memoji stickers bring personality to messages,

giving you fun ways to express yourself in all of your conversations.

Messages effects helps you celebrate special moments

and get your point across.

And you’re also getting pinned conversations

that are synced across devices so you can always get to them,

along with new Groups enhancements.

So that’s what’s coming to Messages on Mac:

powerful tools to manage your conversations

and new ways to express yourself.

Next up, Maps.

Apple Maps is the best way to explore and navigate the world,

whether you’re planning a trip on the Mac

or using turn-by-turn directions on your iPhone.

Today I’m excited to announce an all-new version of Maps for the Mac.

To start, Maps features a stunning new design

that makes it easy to find your way around using Apple’s detailed new map.

And for the first time on the Mac,

Favorites like home, work or that great coffee shop on the corner

are now just a click away.

You can now create your own Guides of all the places you want to visit

right on your Mac.

And before leaving for the airport,

you can check where your gate is located with indoor maps

or explore your destination city with Look Around,

which is incredible on the big screen.

We’ve even brought other useful features to the Mac,

like the ability to see the progress of friends

who have shared their ETA with you.

And the Mac gets all the other new Maps features

we just introduced in iOS 14.

And that’s just a taste of what’s coming in the all-new Apple Maps on the Mac.

Next let’s talk about Mac Catalyst.

Catalyst gives developers a big head start

in creating a Mac app from an iPad app.

Take, for instance, our recent release of Swift Playgrounds for Mac.

Catalyst gave us a big head start creating the app,

and we were able to spend our development time

crafting a great Mac experience.

Today we have some improvements to Mac Catalyst I’d like to share.

This year, developers will be able to optimize their apps

to fully utilize the native resolution of the Mac screen,

providing total control of every pixel.

We’ve also given developers new capabilities,

including powerful new menu and keyboard APIs

and updated controls like checkboxes and date pickers.

They look great with the new design of macOS.

In fact, we used Catalyst with the new version of Maps.

And just as you’d expect,

it’s a full-fledged Mac app that runs natively

and is designed in a way that’s true to the Mac.

So you get multiple resizable windows, keyboard shortcuts

and everything else you’d expect from a native Mac app.

And we did the same thing for Messages.

Maps and Messages join the great set of apps from Apple

that already use the Mac Catalyst technology.

And there’s a growing list of third-party Catalyst apps available

on the Mac App Store.

Next… Safari.

Our users love Safari

for its speedy performance, power efficiency

and state-of-the-art privacy protections.

And it delivers all of that

while making it easy to get to your bookmarks, tabs and browsing history

across all of your devices.

This year, we’re building on Safari’s amazing performance,

elegant design and pioneering privacy protections

to deliver the biggest update to Safari since it was first introduced.

As you know, Safari has long been the world’s fastest desktop browser.

This year, Safari’s performance running JavaScript is better than ever

and continues to significantly outpace all other major browsers.

And now, when it comes to page loading, we’re even faster there too.

In fact, when loading frequently visited websites,

Safari is now on average more than 50% faster than Chrome.

And Safari delivers this amazing performance

while continuing to deliver industry-leading battery life.

And of course, Safari is continuing to build

on its pioneering track record of protecting user privacy.

Safari was the first browser to introduce private browsing, cookie blocking,

and most recently, Intelligent Tracking Prevention.

This year, we want to give our users even more visibility

into how each site they visit tries to track them

and the ways that Safari protects them.

So now users can click on the Privacy Report button in the toolbar

when they visit a site

to better understand how that site is treating their privacy.

In addition to monitoring unwanted tracking,

Safari now also securely monitors your saved passwords

to ensure that they haven’t been compromised in a data breach.

And this is also a big year for extensions in Safari.

We’re adding support for the WebExtensions API

so developers can easily bring over extensions

that they built for other browsers.

And we’re building an all-new category in the Mac App Store

to showcase Safari extensions so users can easily find them.

Now extensions are very powerful

but can introduce privacy challenges.

In other browsers, extensions can access every page you visit,

every tab you open,

even everything you type.

So we’re doing even more here.

In Safari, you choose which sites each extension can work with,

and you can even give them access just for the day,

just for the website or all the time.

But improved performance,

power efficiency and privacy protections are only the start.

We have a whole slew of new features this year.

From a customizable start page

to redesigned tabs that are more elegant and powerful,

and native translation capabilities built right into Safari.

To tell you more, I’ll hand it off to Beth Dakin.

Thanks, Craig.

I’m so excited to give you a tour of the brand-new Safari.

When you open Safari, right away you’ll notice the new look.

It’s clean and fresh.

I want to show you one of my favorite new features:

the customizable start page.

I love it because I can make it my own.

It’s easy to get to the customization controls

here in the bottom corner.

We think a lot of people are gonna want to set a background image,

and there’s a beautiful gallery of curated wallpapers to choose from.

You can use one of your own photos, too, and I know I want a photo of my son.

I have a few really cute ones here in the downloads.

I can just drag and drop to set it.

That is so perfect.

You can add new sections to the start page too.

Let’s add iCloud Tabs and Reading List.

Let’s take a look.

There. This is perfect.

I use Reading List all the time, and now it’s so easy to get to.

Another way that you can dial in Safari to suit your specific needs

is with extensions.

I can’t wait for you developers to bring your web extensions to Safari.

I’ve gone ahead and downloaded a few web extensions to take a peek.

So let’s go here to the Safari preferences to enable them.

And I’ll enable Power Thesaurus and Recipe Filter.

So each of the extensions that I just enabled

now has its own button here in the toolbar.

Let me show you Recipe Filter. I love this one.

So this extension will search the web page for a recipe,

and if it finds one, it will pop it up in a little card.

It’s been a great accelerator for me when I’m building a grocery list.

So the extension hasn’t done anything yet because I haven’t granted permission.

So let me click on the toolbar button,

and I’m going to allow this extension for one day.

And when I click here, it’ll do its thing.

So here we go. And there it is. So useful.

Okay, so I have my personality

pretty thoroughly stamped over Safari at this point.

And you know, I use Safari for a lot of personal things,

and Apple makes sure my private life stays private.

Privacy is essential to everything we do at Apple, and it’s critical on the web.

And now you can see what Safari is doing to protect you.

If I click on the Intelligent Tracking Prevention button,

I can see the number of known trackers

that Safari protected me from on this web page.

I can click here

to see a list of the known trackers right here in this popover.

And the full privacy report is just one click away.

And that’s what we have for privacy in the new Safari.

Next I’d like to talk about tabs.

If you love tabs, you’re going to love the new Safari.

It’s easier and more efficient than ever to work with lots of tabs.

So I have another window here,

and right away you’ll notice that there are icons and tabs,

which makes it so easy to spot what you’re looking for.

And if I open more tabs, then you’ll see more of them at once

because the tabs get smaller and use the space more efficiently.

If it’s a little hard to find what you’re looking for with this many tabs,

that’s no problem.

You can just hover over tabs and see a nice preview of the page.

I’m ready to clean up now, and that’s easy too.

I can just bring up the context menu here

and close all tabs to the right. Just like that.

We are so excited that the new Safari has built-in translation.

Let me show you.

So here on this website, on El Mundo,

Safari has detected that this is not in my primary language,

and it’s added the translation icon to the smart search field.

I can click here, and let’s translate this page to English.

It’ll happen inline.

And as more content is added,

that gets translated dynamically too.

Those are some highlights, but there is so much more to the new Safari.

Back to you, Craig.

Thanks, Beth.

So that’s Safari.

It’s a huge release, with new ways to customize,

big improvements to your browsing experience

like tabs and translation,

and even stronger privacy protection

to keep your browsing your business.

And that’s macOS Big Sur,

the biggest update to design since the original introduction of Mac OS X,

significant updates to Messages and Maps

and the biggest update to Safari ever.

But these changes are only the beginning.

For years now, down deep, below the surface,

we’ve been working on something truly profound.

To tell you more, I’ll hand it back to Tim.

Thanks, Craig.

Big Sur is going to be a great release of macOS.

But that’s only part of the story,

because today is going to be a truly historic day for the Mac.

Today we’re going to tell you about some really big changes,

how we’re going to take the Mac to a whole new level.

From the very beginning,

the Mac redefined the entire computer industry.

The Mac has always been about innovation and boldly pushing things forward,

embracing big changes to stay at the forefront of personal computing.

The Mac has had three major transitions in its history.

The move to PowerPC,

the transition to Mac OS X

and the move to Intel.

And now it’s time for a huge leap forward for the Mac,

because today is the day we’re announcing that the Mac is transitioning…

to our own Apple Silicon.

When we make bold changes, it’s for one simple yet powerful reason:

so we can make much better products.

When we look ahead, we envision some amazing new products,

and transitioning to our own custom silicon

is what will enable us to bring them to life.

At Apple,

integrating hardware and software is fundamental to everything we do.

That’s what makes our products so great.

And silicon is at the heart of our hardware.

So having a world-class silicon design team

is a game changer.

To tell you more about Apple Silicon

and how it will take Mac to the next level,

I’d like to send you over to Johny Srouji

at one of our labs in an undisclosed location.

[“I’m Getting Tired” by Jacknife Lee playing]

[song ends]

Welcome to our lab.

We’ve been building and refining our Apple Silicon for over a decade.

The result is a scalable architecture

that is custom-designed for Apple products,

and it leads the industry in features and performance per watt.

So I’d like to tell you how we got here

and what it means for the Mac moving forward.

It all started with the iPhone.

The iPhone demanded performance and capabilities

that were seen as impossible in a device that small.

This is where we developed our relentless focus on performance per watt.

Generation after generation, we pushed the boundaries of technology,

which enabled us to improve performance and energy efficiency,

while building advanced and industry-leading features.

Our team delivered ten generations of increasingly complex and rich designs,

always improving performance.

In fact, CPU performance in the iPhone

has improved by over a hundred times,

keeping the iPhone’s performance ahead of every other phone in the industry.

Another opportunity for the team was the iPad.

While iPhone chips could drive our mainstream iPads,

we wanted to push the iPad even further.

It began with the iPad’s Retina display,

which demanded a custom chip.

So the team scaled our architecture

and designed the most-optimized

and highest-performance chip possible for the iPad.

Starting with the A5X,

we built a line of SoCs specifically designed for the iPad.

We doubled the iPhone’s graphics performance through a larger GPU

and a wider memory subsystem.

This put the iPad in a class by itself.

Compared to the very first iPad, the latest iPad Pro delivers

over 1,000 times faster graphics performance

in just ten years.

This is part of the reason why the iPad Pro is faster

than the vast majority of PC laptops.

And this foreshadows how well our architecture will scale into the Mac.

Another place where we applied our focus was the Watch.

We scaled our SoC architecture to optimize performance

for the device’s unique low-power requirements,

and we built a chip perfectly suited for Apple Watch.

Our SoCs enable each of these products with unique features

and industry-leading performance per watt,

and it makes each of them best in class.

And we do this at an enormous scale.

In fact, adding all of the processors across these three products,

we’ve shipped over two billion in just ten years.

And we’ve designed and shipped billions of additional chips

that work together with our SoCs

to enable our amazing products.

And now we’re bringing all of that expertise

and that same focused and disciplined approach

to the Mac.

The first thing this will do is give the Mac a whole new level of performance.

Now, when we talk about performance, we have to talk about power,

because all systems built today are constrained by power consumption,

thermals, or both.

Among today’s consumer systems,

desktops deliver the highest performance

but consume the most power.

Notebooks trade off performance for lower power,

making them portable.

As you can see, normally to get more performance

you have to consume more power.

When you take a closer look at this chart,

you realize you want to operate in the upper-left corner.

You want to deliver the highest performance

at the lowest power consumption.

And that’s exactly where we want to take the Mac.

Building up on our years of experience

designing the world’s most energy-efficient chips,

our plan is to give the Mac a much higher level of performance

while at the same time consuming less power.

So, much better performance is reason enough

to transition the Mac to Apple SoCs.

But that’s just part of the story.

Our scalable architecture includes many custom technologies

that when integrated with our software

will bring even more innovation to the Mac.

With our advanced power management,

we will maximize performance and battery life

better than ever before.

Our Secure Enclave will bring best-in-class security,

and our high-performance GPU

is going to bring a whole new level of graphics performance to every Mac,

making them even better for Pro Applications

and really great for games.

And combined with our neural engines,

our chips will make the Mac an amazing platform for machine learning.

And we’re bringing many other custom technologies,

such as our video-display and image-processing engines,

that will help make the Mac better than ever before.

So, what does all of this mean for the Mac?

First, we’re designing a family of SoCs specifically for the Mac product line.

Second, just like we did with the iPhone, iPad and Watch,

we’re going to bring great technologies to the Mac.

This will give the Mac a unique set of features

and incredible performance.

And third, we’ll have a common architecture

across all of our product lines,

making it far easier for developers to write and optimize software

for the entire Apple ecosystem.

Ultimately we know that bringing our SoCs to the Mac

will allow us to build much better products,

and the Mac will take another huge leap forward.

Now, a key advantage we have

is the tight integration of our silicon with our software.

To tell you more about how macOS will run on Apple SoCs,

here is my colleague, Craig.

Thanks, Johny.

Now let’s talk about the technologies that we’ve built into macOS Big Sur

that will make the transition to Apple Silicon smooth and seamless

for both consumers and developers.

These new Mac systems will be incredible,

and users will want their favorite apps

to take full advantage of the capabilities of our custom silicon.

And the best way to do that is with native apps.

So of course when we updated our apps for Big Sur,

we built everything as native for Apple Silicon.

And I’m happy to say we have all of our own Apple apps,

including our most demanding Pro Apps like Final Cut Pro and Logic Pro,

up and running as native now,

and they’ll be ready for customers on day one.

So, how did we do this?

We’re using Xcode, just like all our developers will.

Everything developers need to build apps for these new chips

is built into the new version of Xcode.

To get started, developers just open their app projects and recompile.

The vast majority of developers can get their apps up and running

in just a matter of days.

And to deliver these apps,

we’ve created Universal 2.

It’s a new type of Universal binary

that works on both Intel-based Macs and Macs built on Apple Silicon.

So developers can tap into the native power and performance of our new Macs

and still support Intel-based Macs,

all with a single binary for all of their users.

Some of the biggest Mac developers have already gotten started.

Microsoft is hard at work on Office for the Mac.

And we’ve been working with Adobe

on their flagship Creative Cloud,

and many of their apps are already up and running great.

So let’s take a look at macOS running on Apple Silicon.

So here we are on the desktop that we know and love.

And I’m just gonna open up About This Mac.

And what you see here is that we are running on our Apple Development Platform.

This is a system built to support early development

using the same A12Z processor

currently shipping in iPad Pro.

Now, I have a confession to make.

This isn’t the first time you’ve seen macOS running here.

In fact, this is the same Mac

that Beth and I used to demo all the new Big Sur features earlier.

And as you saw earlier,

we’ve updated all of our Apple apps

and they’re running great.

Of course, a big part of the Mac experience is third-party apps,

and we’ve been working with our friends at Microsoft,

and they already have Office up and running natively on our new Macs.

Let’s take a look at Word.

It runs great.

Scrolling is super smooth.

Everything you do is just super responsive.

Next let’s check out Excel.

Just as you’d expect, complex sheets and elements like this map

all update instantly.

And next let’s take a look at PowerPoint.

It’s using Metal for rendering, and it performs great.

For instance, check out how I can see all the layers of my slide in 3D.

The animation is perfectly fluid.

Now, we’ve also been working closely with our friends at Adobe

to bring Creative Cloud to our new Macs.

Here’s Lightroom running native on Apple Silicon.

Navigating large libraries of DNG images is super fast,

and all of Lightroom’s editing controls are available right here.

Let’s apply an adjustment to this image.

Well, that’s much better.

And we can apply that same edit to all of these images in a single step.

Looks great.

Next, let me show you the app I know many of you wanna see:


Here is a five-gigabyte Photoshop file by photographer Stephen Wilkes.

Now this is a heavy-duty document with lots of layers.

Now let’s add one more bird in there.

Not totally comfortable with the level of social distancing, but let’s keep going.

And let’s check out how smooth the animation is as I zoom out.

Wow. Beautiful.

Finally, let’s turn to one of our most sophisticated apps:

Final Cut Pro.

Here it is running on Apple Silicon for the first time.

Let’s play back some 4K video.

As you can see, playback is super smooth.

And all your filters are here, and you can apply them in real time.

Let’s try some color correction.

And I can even add animated titles and lens flare…

all during live playback.

And Final Cut takes advantage

of the unique capabilities of the Apple Neural Engine

with a new feature that analyzes video and intelligently crops it

to keep the most important action in the frame.

But that’s not all.

Final Cut fully exploits the system’s multicore architecture

to let us play back not just one or two, but three streams

of full-resolution 4K ProRes, all on an A12Z processor.


So that’s a first look at Universal apps on Apple Silicon.

We’re really excited to see so much great work on native apps.

These apps even get more amazing when they’re built to take advantage of

the Silicon’s powerful capabilities.

Like its incredible CPU and graphics performance,

a unified memory architecture and the Neural Engine

which accelerates advanced machine-learning tasks.

The transition to Apple Silicon is also great for developers

who’ve already optimized their apps for other Apple platforms.

The shared architecture across our products

means that their code will absolutely sing on our new Macs.

And there’s even more to the story.

We’re doing some really important things

to make this transition seamless for our users.

Now, while we expect most developers will go native immediately,

we wanna make sure that users can run all of their apps on day one,

even if some apps haven’t yet been updated.

Now, we’ve been down this road before.

When we transitioned from PowerPC to Intel processors,

a cornerstone of that transition was Rosetta,

a technology that makes it possible to run PowerPC apps on Intel-based Macs.

macOS Big Sur will include a new version of Rosetta, Rosetta 2.

Rosetta 2 automatically translates your existing Mac apps

so they work on new Macs with Apple Silicon.

And this time Rosetta is even faster, more powerful and more compatible.

It translates the apps when you install them,

so they can launch immediately and be instantly responsive.

And Rosetta 2 can also translate code on the fly when needed,

like for web browsers with just-in-time JavaScript compilers or for Java code.

It even handles the most complex Pro Apps and their plug-ins.

Rosetta 2 is transparent to users, and the performance is amazing.

We’re also introducing new Virtualization technologies in macOS Big Sur.

So, for developers who wanna run other environments like Linux

or tools like Docker, we have you covered.

When you put all of these technologies together,

Universal, Rosetta and Virtualization,

you have a system that can run an amazing diversity of apps.

To show you how this all comes together, I’ll hand it over to Andreas Wendker.

Thanks, Craig.

Let’s take a look at some existing apps running under Rosetta.

Rosetta, of course, works great with all sorts of apps you use every day.

But for our first demo, I’d like to show you something a bit more challenging.

This is Maya, the powerful animation and modeling software

running great here on Apple Silicon.

I already have a model open that consists of over six million polygons

and, as you can see, I can fluidly move around in this scene.

So let’s make it more challenging and bring in textures and shaders as well.

And still, everything is incredibly fluid.

So Rosetta works great, and the performance is simply fantastic.

But Rosetta isn’t just for apps.

It also works amazingly well with games.

I can even use a game controller.

This is Shadow of the Tomb Raider,

a high-end AAA game that’s using our Metal APIs.

I downloaded it directly from the Mac App Store,

so it’s completely unmodified,

and it is absolutely beautiful.

Let me jump into the water.

You can see some of the lighting effects here.

And as I follow the path, you can see the game is responsive,

it’s smooth,

and the best part is, you’re running the 1080p as a translated app

and an emulation.

So these new Macs, they are fast.

You can see some more of the lighting effects here.

It’s awesome what Rosetta can do with existing games.

Now, as Craig mentioned, many of our users rely on apps from other environments.

So let me bring up a Linux VM in Parallels Desktop.

You can see the graphical user interface designed for Linux here.

But, of course, many developers like to use Linux for hosting servers.

So let me dive down to the command line and launch in Apache Web Server.

And now I can simply bring up Safari

and browse the website of the server I just launched in the Linux VM.

Here it is.

Now I want to show you one more type of app to run on these new Macs

that we haven’t even told you about yet,

and that is iPhone and iPad apps.

Since they’ve been built to run on the same Apple Silicon

that we’re using on our new Macs,

they will run natively, completely unmodified,

on the new Macs as well.

Let me show you a few.

This here is one of my favorite games, Monument Valley 2.

It’s fun to play here on the new Mac.

And if I want to catch up on my guitar lessons, I can use Fender Play.

[guitar plays]

Or if I want to relax at the end of the day a little bit,

I can bring up the Calm app.

And that was just a quick look at Rosetta, Virtualization

and support for iPhone and iPad apps, giving users amazing versatility

for running apps and other environments with macOS on Apple Silicon.

Back to you, Craig.

Thanks, Andreas.

As you saw,

Macs built with Apple Silicon will be able to run iPhone and iPad apps directly.

Starting day one, users can download these apps right from the Mac App Store,

and most apps will just work with no changes from the developer.

With everything we’re doing,

the range of apps that users will be able to run on these new Macs

is truly unprecedented.

Together, we have all the technologies in place to make this an amazing transition.

The vast majority of Mac apps

can be recompiled as Universal in a few days,

so users can have fast, native apps.

Rosetta 2 runs existing Mac apps,

our Virtualization technology makes it easier than ever

to bring other environments, like Linux, to the Mac,

and Mac users can, for the first time, run iOS and iPadOS apps directly,

tapping into the world’s most vital app ecosystem.

Now, we know our Mac developers will be eager to get started on this new platform.

So to get them going right away, we’re launching a Quick Start Program.

The focus of the Quick Start Program

is to enable developers to make their apps Universal

and take advantage of all the capabilities of Apple Silicon.

Developers will have access to documentation and sample code,

forums on,

priority DTS support incidents, and access to labs around the world.

This program also includes new Developer Transition Kit hardware

so developers can get going even before we ship production systems.

The DTK hardware takes the form of a Mac mini,

but one with an A12Z SoC inside.

It has desktop specs, including 16 gigabytes of memory,

a 512-gig SSD, and a complement of Mac I/O ports.

Most significantly, it will include

the macOS Big Sur developer beta and Xcode tools.

Developers will be able to apply to the program

at today.

We will be shipping units out starting this week

so you can get to work.

So that’s how macOS Big Sur is paving the way

for a smooth transition to Apple Silicon.

This year, we’re elevating the Mac to a whole new level.

And it’s an incredible opportunity for developers.

I can’t wait to see what you all create,

and I can’t wait until we can all be together in person again.

And now, back to Tim.

Thank you, Craig, and thank you, Johny.

It truly is a historic day for the Mac.

Our vision for the Mac has always been about

embracing breakthrough innovation and having the courage

to make bold changes.

Every time we’ve done this, the Mac has come out stronger and more capable.

And I have never been more confident

about the future of the Mac than I am today.

So, what’s the timeline for this transition?

Well, for developers,

it begins this week with the valuable information

delivered at this conference as well as applying for the Quick Start Program.

And for the customers,

we expect to ship our first Mac with Apple Silicon by the end of this year,

and we expect the transition to take about two years.

We plan to continue to support and release new versions of macOS

for Intel-based Macs for years to come.

In fact, we have some new Intel-based Macs in the pipeline

that we’re really excited about.

What a huge leap forward for the Mac and for Apple.

Apple Silicon will bring amazing technologies,

industry-leading performance,

and a common architecture across all of our products.

What an incredible day of announcements.

As you’ve seen, we haven’t stopped innovating.

We pushed all of our platforms forward in some amazing new ways.

Our OS releases will be available as developer betas today.

And each of them will have a public beta, including watchOS for the very first time,

starting next month.

And all of this great software will be available to our customers this fall.

We hope you’ve enjoyed this very special keynote

and that you’re ready for the big week ahead,

with over 100 engineering-led video sessions,

one-on-one consultations with Apple engineers,

and so much more.

We can’t wait to start working with all of you

and watch you do the best work of your lives.

At Apple, we’ve always drawn strength

from the diversity of our global community

because we truly believe when we all work together,

we can change the world for the better.

Thanks to you all for joining us.

This has been such a big day,

and it’s only the beginning of a huge week to come.

So let’s have a great WWDC.

[“Daydreamer” by Aurora playing]

[song fades]

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