Apple - WWDC 2021 — June 7

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[person] For me, WW is the Super Bowl.

[person] You can feel the energy.

[person] It’s like really deep insights

of what it feels like being a developer.

[person] Really?

[person] Wow.


[person] Okay, we open on black.

The curtain slowly opens.

Have a DeLorean on the stage.

Tim Cook gets out of that DeLorean,

showing the phone’s flux capacitor.

[person] I would probably not start there.

I think it’s kind of geeky.

[person] Cut!

[person] Are we going to go again?

[person] So we open on black.

[person] Does it have to be black?

[person] It doesn’t have to be black.

[both] It could be yellow.

[person] Now my mind goes into, like, a cartoon.

[person] Imagine someone on their computer,

you know, they have an idea.

And, like, they push, like, enter,

or some red button and it goes out to the world.

And then all of a sudden, there’s like millions of people

around the globe that get to experience

the thing that you’ve made.

Are you actually able to do all this?

[person] Um…

[record scratch]

[person] Maybe the title of the film

should be “Our Journey Into Tomorrow.”

I see a little girl in an endless white room.

She meets Craig Federighi.

[Craig] Hi.

[person] But we don’t see him.

We just hear his voice.

[Craig] Not cool.


[person] Now she’s older.

And dressed for work.

[person] There has to be action at this point

or, like, some sort of drama.

She goes to work and discovers something catastrophic.

Someone says…

[person] We have a bug.

[person] So she comes in

and pounds on the keyboard.

[dramatic music]

And the bug is fixed.


Yeah, it’s like a musical.

[person] Musical?

[person] Yeah, The Bug, But A Musical.


[music continues]

[music continues]

[person] Wait a minute.

Why not make arena rock of WW?


There wouldn’t be any pyro usually.

But I think, why not?

Pyro is fun.

[person] Do you think it would work?

[person] Uh, you won’t know if you don’t try.

[music continues]



[Tim] Good morning.

And welcome to WWDC.

It’s so wonderful to see so many familiar faces

with us today.

We’re excited to share our latest technologies with you

and with the incredible community

of millions of Apple developers around the world.

Your creativity and groundbreaking apps

continue to deliver new and meaningful ways

to enrich people’s lives.

We applaud the extraordinary work

you’ve been able to do

throughout this challenging time.

Last year’s WWDC was our most inclusive

and most watched developer conference ever,

with nearly 25 million viewers.

It was exciting to have so many people join us

and to see the impact it had on new Apple developers

as we broadened our audience, welcoming more people

from more places around the world.

We’ve continued to look for ways to help cultivate

the next generation of developers

with an emphasis on those underrepresented in technology.

We host entrepreneur camps for Black and female developers

to foster the talents of future industry leaders.

Our Developer Academies, including the newest in Detroit,

prepare the coders of tomorrow

with valuable tools and training.

And Learn to Code offers an amazing curriculum

for people to develop new skills and learn Swift.

We are committed to being a force for change

as we seek to make the world a better place,

full of opportunity for all of us.

This year, we’re bringing you another online experience

featuring over 200 in-depth sessions,

one-to-one labs with Apple engineers,

and so much more.

We’ll provide the tools you need

to continue creating the world’s most innovative apps,

apps that inspire us in new ways every day.

And just like last year’s WWDC,

this entire conference will be made available for free.

We’ve got a lot of exciting news and breakthrough innovations

to share with you today.

So let’s get started by turning it over to Craig

to tell us what’s new in iOS.

[Craig] Thanks, Tim.

All right, let’s dive right in.

For many of us, our iPhone has become indispensable.

And at the heart of iPhone is iOS.

iOS powers the experiences we’ve come to rely on.

This year, we were inspired to create

even more meaningful ways iPhone could help you.

Our new release is iOS 15.

It’s packed with features that make the iOS experience

adapt to and complement the way you use iPhone,

whether it’s staying connected

with those who matter to you most,

finding the space to focus without distraction,

using intelligence to discover the information you need,

or exploring the world around you.

Let’s start off with features that will let you

stay connected in brand-new ways.

In a year when figuring out how to get face-to-face

has felt more essential than ever,

we’ve all found ourselves using video calling

for just about everything,

and when it comes to making calls that are easy,

spontaneous, and connect us with the people who matter most,

FaceTime is a standout.

With its incredibly intuitive design

and end-to-end encryption since day one,

FaceTime is how we catch up with friend around the world

and how we stay close to family members when we’re apart.

Enjoying these deeply personal moments over video

can bring so much joy,

but it also has its challenges.

When talking in person, our brains process

hundreds of social, auditory and visual cues.

When talking on a video call,

many of those signals can get lost,

leaving us feeling drained.

So this year, we’ve set out to make FaceTime calls

feel more natural, comfortable, and lifelike.

First is a feature that makes FaceTime calls

sound like you’re sitting in the very same room.

We’re bringing spatial audio to FaceTime,

creating a sound field that helps conversations flow

as easily as they do face-to-face.

Now your friends’ voices are spread out

to sound like they’re coming from the direction

in which they’re positioned on the video call,

making your calls more comfortable and more natural.

Next, let’s talk about two powerful new options

for your microphone.

The first is voice isolation.

When you’re on a FaceTime call,

your mic is picking up a cacophony of sound,

so in voice isolation,

machine learning distinguishes those sounds,

blocks out the ambient noise, and prioritizes your voice

so that it comes through crystal clear.

Check it out.

[person] I wish I could be there!

[person] Me too!

Let me fix this.

Better, right?

[person] Yeah.

[person] Got what she wanted for her birthday.

[Craig] Sometimes, though,

we want every bit of sound to come through,

and that’s when you switch to wide spectrum.

In wide spectrum, your mic picks up

an entire symphony’s worth of sound:

your voice and everything around you.

Next, let’s turn to video.

When you want to see every face in the room,

you can now turn on grid view,

giving you another way to view your group FaceTime calls.

Here, you see people in the same size tiles,

and you’ll be able to clearly identify who’s speaking

while seeing everyone else’s reactions.

And to make your FaceTime video capture

more beautiful than ever, we’re introducing portrait mode,

where we’ve taken inspiration

from iPhone’s stunning portrait photos.

In FaceTime, portrait mode blurs the background

and naturally puts the focus on you.

Next, to help you schedule your FaceTime calls,

we’ve created FaceTime links.

Now you can generate a link for a FaceTime call

and share it anywhere.

It’s a terrific way to plan ahead for a call.

You can send the FaceTime link in places like Messages, email,

WhatsApp, or jump into Calendar

and make an event for your FaceTime call

so everyone will know exactly where to meet and when.

And it’s not just Apple devices

that can use a FaceTime link to join your call.

Your friends with Android and Windows devices

can use your FaceTime link to join the call

right from their browser, and even on the web,

FaceTime calls are still end-to-end encrypted,

so your privacy is never compromised.

Some of our favorite ways to connect

involve more than just talking,

like getting together for a weekly movie night

or listening to an album with a friend

that brings back amazing memories.

We love enjoying shared experiences,

and so we built SharePlay.

SharePlay is a powerful new set of features

for shared experiences

that you can enjoy when you’re on a FaceTime call.

With SharePlay, you can bring music into your call

for a shared listening experience unlike any other,

watch movies and TV shows

while having rich, real-time connection with your friends.

And share your screen,

giving you limitless possibilities

for bringing apps right into your FaceTime calls.

Let me show you how this works,

starting with listening together.

Say you’re hanging out on a FaceTime,

talking about a new album that came out over the weekend.

With SharePlay,

you could bring that album right into the conversation.

When you’re on a call, all you need to do

is press play in Apple Music,

and you can choose to listen together.

And like magic, high quality music playback

will start in sync for everyone on the call,

and you’re still connected with FaceTime while listening.

Everyone on the call can add songs to a shared queue,

and shared playback controls let anyone press play, pause,

or jump to the next track.

Now let’s check out what it’s like to watch together.

When you’re on a FaceTime call,

jump to streaming app and press play.

and boom,

you and your friends are watching the same video

totally in sync.

SharePlay is unlike any other

shared content experience out there

because it moves fluidly throughout the whole system.

Maybe you want to order takeout while you watch.

Picture in Picture lets you see your friends

and the video you’re enjoying together,

and controls are always accessible

with just a tap.

And if the group wants to stay connected

with no interruptions to the video’s sound,

you can jump into Messages

and keep the conversation going there.

And when the moment calls for a bigger screen,

you can extend the video to your Apple TV

and watch it there while sharing the moment

with your friends over FaceTime on your iPhone.

Even when you’re using SharePlay across multiple devices,

everyone will remain in sync.

We wanted to make sure you have a ton

of incredible experiences to share in FaceTime,

so in addition to Apple Music and the TV app,

SharePlay is designed to work with

your other favorite apps and streaming services.

With an API built for easy adoption,

developers can bring their own apps right into FaceTime.

And today, we’re so pleased to announce

that we’re already working with some incredible partners.

Watch blockbuster movies with your friends on Disney+,

and hit TV shows on Hulu.

Catch originals from HBO Max.

And see your friends react live to a buzzer-beater

in the NBA app.

Or a speed run on Twitch.

Jump on TikTok to watch the funniest videos of the week,

learn a new skill with a friend on MasterClass,

and so much more.

Finally, check out screen sharing.

You can use it to browse Zillow listings

live with your future roommates

or show off a tricky move in your favorite game.

Screen sharing is also a simple

and super effective way to help someone out

and answer questions right in the moment.

And it works across Apple devices.

So that’s SharePlay, a whole new way in FaceTime

to connect and share experiences with the people you love.

Next, when it comes to staying connected throughout the day,

our go-to is Messages,

and these days, so many of our conversations

are inspired through sharing articles, photos, and more.

So this year, we’re introducing great new ways

to enjoy all of this amazing shared content

and the exchanges that follow.

Here’s Mindy to show you how it all works.

[Mindy] Thanks, Craig.

I’m so excited to show you what’s new in Messages.

Let’s check out my family’s conversation.

Everyone’s sending me pictures

from our fun trip down to Joshua Tree.

Look at this brand-new collage design.

And this cool stack with even more photos from Taylor.

I can quickly swipe through them,

tap to view the full bunch,

and add a quick Tapback.

Now, let’s see what’s going on with my friends.

They’re always sending me all kinds of things,

like this fun playlist from Leah

and this mission critical article from Casey

about what type of pizza is best.

The thing is, the time when I receive this great content

is often different than when I’m ready to enjoy it.

For example, I’m not going to read this right now,

but I’d love to the next time I catch up on the news.

Let me show you something we designed just for that

called Shared with You.

So now, if I head over to the News app,

there’s a new Shared with You section

that conveniently surfaces that pizza article

and a few from my other friends.

Now that I’m ready to learn more, I can take a look,

and check this out.

Up top, it shows me who it’s from.

And I can tap “from Casey” to pick up our conversation

and remind her that deep dish

is obviously the best kind of pizza,

and then get right back to browsing.

So now, if I want to check out that playlist Leah sent earlier,

I can head over to Apple Music.

And it’s right here.

Let’s take a listen.

[percussive music]

Love it.

Definitely adding this one to my library.

Now, one I really love is photos.

Remember those great pictures

from my family’s trip to Joshua Tree?

Well, over in the Photos app, the new Shared with You section

makes it super easy to get back to them.

They’ll also appear in my featured photos and memories.

And what’s really cool is,

they’re automatically brought over to my library too.

So if I scroll back to that Joshua Tree trip,

and drill in,

you can see all the great photos my cousin sent

are right here with the ones I took,

making my collection so much more complete with zero effort.

And Photos is smart enough to only bring over the ones

I actually care about, like the ones I was there for,

so I don’t have to worry

about screenshots or memes cluttering up my library.

So that’s sharing in iOS 15.

Back to you, Craig.

[Craig] In addition to Photos, Apple Music, and News,

we’ve built Shared with You

into Safari, Apple Podcasts, and the Apple TV app.

And if something especially important comes through,

you can quickly pin it,

and it will be elevated in Shared with You

and places like search.

So that’s Messages with Shared with You,

bringing connection to the places

you love to enjoy content.

Together with SharePlay

and other powerful updates to FaceTime,

we’re giving you even more meaningful ways to connect.

Of course, that means making the time for it,

so we have new tools

to help you focus on what matters most.

Today, iPhone plays so many roles in our lives.

It’s where we get information, how people reach us,

and where we get things done.

This is great, but it means our attention

is being pulled in so many different directions,

and finding that balance between work and life can be tricky.

We want to free up space to focus

and help you be in the moment,

and that starts with notifications.

They have a fresh new look, contact photos for people,

and larger icons for apps,

making them even easier to identify.

Notifications are useful, though they can pile up

throughout the course of a day,

breaking your focus in those moments

when you’re trying to get in the zone.

And the truth is, while some notifications

require your immediate attention,

others could be dealt with later.

To help you engage on your own time,

we’re introducing the notification summary,

a helpful collection of your notifications

you can schedule to be delivered at any time you choose,

like in the morning and evening.

We use on-device intelligence

based on how you interact with your apps

to arrange the summary

so it’s easy to quickly catch up.

Notifications in the summary are ordered by priority,

with the most relevant ones rising to the top.

Notifications from people will not end up in the summary,

so you won’t miss important messages as they come in.

If now really isn’t a good time,

you can use Do Not Disturb to silence all notifications.

And it turns out, it’s even easier to step away and focus

if people know we’re busy,

so we created an easy way

to signal to others when you’re doing that.

Now when you’re using Do Not Disturb,

your status is automatically displayed in Messages.

When you reach out to someone

who’s indicated they don’t want to be disturbed,

you’ll be reminded in that moment.

And for truly urgent messages, there’s a way to get through.

While an important part of finding focus

is about reducing distraction from others,

it’s also about drawing boundaries for yourself.

There may be periods in your day

when you want to be totally focused on work,

or maybe you just want to be fully present

with your family at dinner.

In these moments, you can use Do Not Disturb

or strike more of a balance with Focus.

Focus is a new way to match your device

to your current mind-set.

With Focus, all you have to do

is choose what you want to focus on.

You can carve out time in your day

for work or your personal life.

When setting up a Focus, we use on-device intelligence

about your past activity to suggest the apps and people

to allow notifications from.

So if you’re at work, you could choose

to only be notified by coworkers

or apps like Mail, Calendar, or Slack.

You can even dedicate a page on your home screen

to match your focus

and organize your apps and widgets

in a way that reduces temptations

by making only your work apps visible.

For personal life, we’ll suggest being notified

only by friends and family or apps like Calm.

And for a home screen to match,

you can have your favorite entertainment apps like YouTube

or widgets for keeping up with your friends and family.

We’ll even intelligently suggest using a Focus

based on your context,

using different signals like location or time of day.

Of course, you can create a custom Focus too.

And when you use a Focus on one device,

it automatically sets on all your other devices.

We think together, these tools

are a really powerful way to help you find balance.

Not only does iOS give you space to focus,

it also uses intelligence to elevate your experience,

helping you discover more in your photos,

quickly find what you’re looking for,

and even relive special moments.

Let’s get started with a feature we call Live Text.

Today our photos are full of rich and useful information,

from photos of places we visit

to handwritten notes of family recipes.

And now Live Text unlocks this information

in a way that’s really natural.

It starts with the camera.

Let me show you.

Let’s say I just finished a meeting with the team,

and I want to capture my notes from the whiteboard.

I can now just point the camera at the whiteboard

and an indicator appears here in the lower right.

When I tap it, the text just jumps right out.

I can use my normal text selection gestures.

Just drag and copy.

Now I can switch over to Mail and paste those in

and then send this off to Tim.

How cool is that?

And this is great for photos already in your photo library.

Here’s a photo of a friend.

You may notice that here at the top there’s some text.

Now, I can just select it, like this,

and I have the option to use Look Up

to find out more about this restaurant

and even look up its location.

Oh, and here’s a picture from a friend.

Now, you may notice here in the background,

is a phone number.

I can just zoom in, and with Live Text,

it’s recognized with a link.

I can just tap it and give this place a call,

just like that.

[person] Hi, Wanderlust Creamery.

[Craig] Oh, uh, whoops. Sorry.

Uh, just applying a deep neural network here

to a photo of your shop.

No actual need for ice cream at this time.

Uh, gotta drop. Bye.

Live Text works with photos across the entire system,

including screenshots, Quick Look,

and even photos on the web.

And it understands seven languages,

including simplified and traditional Chinese,

and works across iPhone, iPad, and Mac.

And it’s not just text.

You can also look up information

on recognized objects and scenes.

Just tap, and you can look up information,

like the breed of a dog or type of a flower.

And this works for art, books, nature,

pets, and landmarks.

We’re also making it easier to search for your photos

by adding photos to Spotlight.

Spotlight is the universal place

to start all of your searches.

Now, with photos search in Spotlight,

you can quickly find your photos right from the home screen.

Spotlight leverages intelligence from the Photos app,

so you can search by people, scenes, elements in your photos,

or location, like San Francisco,

And leveraging Live Text,

Spotlight can even find text in your photos,

which is great when you’re looking for a photo

of a recipe, a receipt, or even a handwritten note.

We’ve also added all-new rich results for contacts.

You’ll have quick access to call, text,

FaceTime, or email them

and Spotlight intelligently includes

everything related to them:

their location, if shared through Find My,

recent conversations, shared photos,

calendar appointments, notes, and files.

And we’ve added all-new rich results

for actors, musicians, TV shows, and movies as well.

That’s Spotlight.

Next, let’s talk about how Photos

uses its deep understanding of what’s in your library

to enable powerful, emotional features like Memories.

Memories intelligently curates your favorite moments,

stitching photos and videos together

into heartfelt movies.

To take a closer look at what’s new, here’s Chelsea.

[Chelsea] Thanks, Craig.

This year we’ve got the biggest update ever,

including bringing Apple Music into your Memories

for the first time.

Let me show you.

Here in the Photos app, I can tap on the For You tab,

and my Memories are right at the top.

Check out this beautiful new animated title card.

Let’s watch this one of my climbing adventures.

You’ll hear a relevant, personalized song

from Apple Music that brings the memory to life.

[light acoustic music]

These new memories are built on the fly.

They’re interactive and alive

and are paced to the beat of the music.

I can tap and hold to pause,

and the music continues to play.

When I let go, the pacing adjusts to get back on beat.

And to see a photo again,

all it takes is a swipe.

To customize my memory, I’ll use a new feature

called Memory Mixes.

I can tap to bring up the controls

then tap this button to jump in.

Swiping on this carousel lets me try out different mixes

with intelligently chosen songs, pacing,

and a look to match.

[upbeat music]

[Kacey Musgraves’ “Oh, What a World” playing]

Notice how the feel of the memory changed

with a calmer song, slower transitions,

and a black and white look.

[singing] It’s hard to believe

[Curtis Harding’s “On and On” playing]

[singing] I gotta get into…

[Chelsea] This faster song has a more energetic feel.

And these looks aren’t just filters.

We analyze each photo

and apply consistent color and contrast,

just like a colorist at a film studio.

To check out more intelligent song suggestions,

I’ll tap on the music button.

You’ll notice these top suggestions

are a great fit for my climbing Memory.

With tens of millions of songs in the Apple Music Library,

experts have curated sets of songs

that are combined with my music tastes

and the knowledge of what’s in my photos

to create personalized recommendations just for me.

I can search for a specific song

by tapping on the magnifying glass,

but I’m gonna go with something from my listening history.

This song from Imagine Dragons will be perfect.

[singing] ‘Cause I’m on top of the world, hey

I’m on top of the world, hey

Waiting on this for a while now

Paying my dues to the dirt

I’m on top of the world.

And I can keep watching related memories,

personalized with my favorite songs from Apple Music.

And now back to Craig.

[Craig] With Live Text, Look up, Spotlight, and Memories,

iOS 15 elevates the iPhone experience

with on-device intelligence.

Next, let’s talk about how iOS helps you better understand

and explore the world around you,

with some great updates to Wallet, Weather, and Maps.

To tell us about what’s new in Wallet, here’s Jennifer.

[Jennifer] With the Apple Wallet app,

we set out to replace your physical Wallet.

Starting with Apple Pay,

we added payment cards to make payments safer and more secure.

Next, we brought transit cards with Express Mode

to your iPhone.

You just breeze through the turnstiles in San Francisco,

New York, Beijing, Tokyo, and more.

And just recently, Walt Disney World

added their park passes, creating magical moments

as you tap to enter, ride, and explore.

You can never leave home without your keys,

so we’re continuing to add keys to Wallet

and making them even better.

We started with car keys,

which we’re improving with Ultra-Wideband support

for an unlock and drive experience.

No need to take your iPhone out of your bag or pocket.

BMW and others will ship cars with UWBs

starting later this year.

With iOS 15, we’re bringing keys for your everyday places

to Wallet, starting with where you live.

We’re creating the fastest, most secure way

to unlock your house, apartment, or flat,

and where you work.

Just add your corporate badge

and tap to enter your building or office.

And where you travel, with hotel keys.

You’ll automatically receive your key

when your room is ready,

even before you arrive at the hotel.

Starting this fall, Hyatt hotels will start rolling this out

to over 1,000 properties worldwide,

creating a faster and safer experience for their guests.

Anywhere you go, just tap to unlock.

An incredible range of partners for locks and access systems

have signed on to support keys for all the places you go.

However, to be fully free of your physical wallet,

there’s one more thing we need to bring to iPhone,

and that’s your ID.

So we’re bringing identity cards to Apple Wallet.

This fall, you’ll just scan your driver’s license

or state ID in participating US states.

It’s that easy.

Your ID information is now in Wallet,

encrypted and safely stored in the Secure Element,

the same hardware technology

that makes Apple Pay private and secure.

And the TSA is working to enable airport security checkpoints

as the first place you can use your digital ID.

When you present your ID,

you’ll know what specific information is requested

and securely presented.

With just a tap, you’re off to your flight.

So that’s Wallet on your iPhone and Apple Watch.

Back to you, Craig.

[Craig] Next up, weather.

The Weather app is incredibly popular,

and it’s getting a huge update.

First, we’re introducing a beautiful new design

with data and layouts that change based on conditions

such as wind and rain, unhealthy air quality,

or sunny skies.

We’ve also added new weather graphics

to help users better understand conditions

like wind, UV index, and barometric pressure.

And we’ve completely redesigned

the gorgeous animated backgrounds.

There are now thousands of variations

that more accurately represent

the sun position, clouds, and precipitation.

And Weather app in iOS 15

includes full-screen, high-resolution weather maps.

These maps show temperature,

animated precipitation, and air quality

that provide a whole new way to see the weather around you.

Next, we have some really big updates

for another app our users depend on every day.

Apple Maps.

Apple Maps is the best way to navigate your world.

It’s easy to use and beautifully designed,

while providing the confidence that your privacy is protected.

Here’s Meg to tell you more.

[Meg] Two years ago, we started rolling out our new map,

offering richer details and more accurate navigation

to help you get around.

Built from the ground up, we’ve launched our new map

so far in the U.S., UK, Ireland, and Canada,

and we’re excited to announce

we’re bringing the new map today to Spain and Portugal,

and later this year,

we’ll add Italy and Australia.

Our goal has always been to build the world’s best map.

So we looked at everything we’ve done so far,

and we asked ourselves, “How can we push things even further?”

We started by building a gorgeous, interactive globe

that invites users to tap and explore.

This is a whole new way of looking at the world.

But it’s in cities

where we’re taking Apple Maps to an entirely new level.

Our current map is great, and our users have told us

it’s a lot more useful for navigation and exploration,

but in iOS 15, Maps will offer incredible new details

for commercial districts, marinas, buildings,

and so much more.

We’ve added things like elevation,

new road colors and labels,

as well as hundreds of custom-designed landmarks

for places like Coit Tower and the Golden Gate Bridge.

And we built a beautiful new nighttime mode

with a moonlit glow.

We think all of these improvements

are going to make exploring a city

so much fun for Maps users.

And when a user is ready to go somewhere,

Maps in iOS 15 will make getting there way better.

Let’s start with driving.

We’ve added a great deal of new road details to the map

so we can help drivers as they move throughout a city,

to better see and understand important things

like turn lanes, medians, bus and taxi lanes, and more.

This outstanding attention to detail,

including the addition of crosswalks and bike lanes,

will help drivers more safely navigate complex intersections.

And when driving on highways, Maps now renders

overlapping, complex interchanges

in three-dimensional space,

making it much easier to see upcoming traffic conditions

or to know which lane you need to be in.

And of course, we’ll be bringing this driving experience

to CarPlay later this year.

But it’s not just driving.

We’ve also made big improvements for transit riders

by helping them easily find nearby stations.

Users can pin their favorite lines to the top

and even keep track on their Apple Watch

so there’s no need to take your phone out of your pocket.

Maps also automatically follows your transit route,

notifying you it’s time to disembark

as you approach your final destination.

And if you’ve ever exited a station,

unsure of which direction you need to go,

Maps will help get you back on track.

Simply hold up your iPhone, scan the buildings in the area,

and Maps will generate a highly accurate position,

delivering detailed directions in augmented reality

to help you complete your journey.

We’re launching this beautiful new three-dimensional experience

in these cities by the end of 2021,

with many more to come next year.

And that’s the all-new Apple Maps.

Back to you, Craig.

[Craig] So that’s just some of what’s new in Apple Maps.

An incredible new way to explore the natural beauty of the world,

and an amazing new three-dimensional

city experience with improved navigation.

iOS 15 is a great release that helps you stay connected,

find focus, discover more with on-device-intelligence,

and explore the world.

And there’s more, including Voice Search in Safari,

powerful support for cross-app drag and drop,

and new outfit options for Memoji.

So that’s iOS 15,

with powerful new features that enhance how you use iPhone.

And of course, one of the most popular

accessories for iPhone is AirPods.

To tell you more about what’s new, here’s Gagan.

[upbeat music]

♪ ♪

[singer] ♪ Party for you ♪

[Gagan] AirPods have helped us enjoy music like never before,

and they’ve helped us stay connected

in so many different ways, whether to friends and family,

to our devices, or to our favorite entertainment.

With iOS 15, we have some great new features coming to AirPods,

starting with Conversation Boost,

which is designed to help people with mild hearing challenges

stay more connected in conversations.

Through computational audio and beamforming microphones,

Conversation Boost focuses your AirPods Pro

on the person talking in front of you,

making it easier to hear and follow along

in a face-to-face conversation.

And to help you hear the conversation even better,

you can also reduce the amount of ambient noise.

Next, when you can’t reach for your iPhone,

Announce Messages with Siri helps you stay connected.

iOS 15 takes this further with Announce Notifications.

Now Siri can automatically read

your important, time-sensitive notifications to you,

like when your dinner has been delivered.

And when you set a location for your Reminder,

like the grocery store,

Siri will read your shopping list to you

right when you need it.

You can easily choose which Apps to enable

and select Do Not Disturb

when you don’t want to be interrupted.

And if you’re using the new Focus feature,

your notification preferences are already taken into account.

Next, we have significantly improved

how AirPods work in Find My.

With iOS 15, you can locate your AirPods Pro and AirPods Max

using the Find My network.

Your AirPods simply send out a secure Bluetooth beacon

that can be detected by other Apple devices.

They can relay your AirPods’ location to the network

and then back to your Find My app.

And if they’re nearby, just choose Play Sound.

Listen for the chirp, whether they’re in their case or out.


And the new proximity view in the Find My app

lets you know when you’re getting close.


To make it even less likely to lose your AirPods,

you can now receive a Separation Alert

to notify you if you leave your AirPods behind.

Finally, last year, we introduced spatial audio

with dynamic head tracking for AirPods Pro

and then elevated the experience even further

with the high fidelity audio of AirPods Max.

Enabled by computational audio,

the three-dimensional theater-like sound

really makes movies come to life.

This fall, we’re excited to extend spatial audio to tvOS.

So now you can enjoy the full surround experience,

tuned for the big screen in your living room,

without disturbing the rest of the house.

And with dynamic head tracking,

it properly responds as you move about the room.

We’re also bringing spatial audio with dynamic head tracking

to macOS on our new M1 powered Macs

so you can enjoy spatial on all of your devices.

In addition, we recently announced spatial audio

for Apple Music with the incredible

multi-dimensional sound experience of Dolby Atmos.

And we’re excited that it’s available starting today

with albums from some of your favorite artists,

like Ariana Grande, The Weeknd, J Balvin, and Kacey Musgraves.

With the benefits of Conversation Boost,

the convenience of Find My,

and the enhanced experience with spatial audio,

there are some great new features

coming to the AirPods family.

Now back to you, Craig.

[singer] ♪ Just like magic, oh, yeah ♪

[Craig] It’s time to talk about iPadOS.

iPad is an incredibly versatile device,

with its unique blend of mobility,

innovative technologies, and touch-first user experience,

and this experience is powered by iPadOS.

With iPadOS, we build distinct capabilities

that make it possible for iPad

to become whatever you need it to be,

like when you’re browsing your photos

and iPad becomes an album of your most precious memories,

held right in your hands;

or when you pick up Apple Pencil

and it becomes your notepad, a markup tool,

or a canvas for new artwork;

or when you attach a keyboard and trackpad,

and it becomes a powerful new way

to work on your most important documents.

This unique set of capabilities

mean you get things done right in the moment

and can seamlessly move

from capturing and working on your ideas

to sharing them.

With iPadOS 15,

we’re taking this versatility further,

making iPad even more capable and more intuitive,

and we started right on the home screen with widgets.

They offer beautiful, glance-able information

at just the right moments,

and this year, we have a big update.

Now you can freely place widgets

among the apps on your home screen.

This is a huge deal!

Let me show you how it works.


Here I am on the home screen.

You can see that I already have a few widgets

placed along the top.

Let’s start by adding a widget.

I’ll bring up the widget gallery.

Here you’ll notice some new widgets

like the beautiful new Find My widget

and the Contacts widget

which helps you reach family and friends

with just a tap.

Let’s find a good spot for this, towards the top here.

Now, I’ll go back to the gallery and grab the Parcel widget

for tracking my incoming packages

right on the home screen.


Now, of course a bigger canvas means more room for widgets,

so we’re adding a new, larger format for widgets

designed just for iPad’s larger display.

Here’s the new Apple TV widget.

I can easily dive into my favorite shows with a tap,

and here’s my gaming page.

The new Game Center widget

lets me jump into my games faster

and discover what to play with friends.

And check out the new large-size Photos widget.

It really puts my favorite photos front and center,

and with this larger Files widget,

I can keep tabs on all of my work projects.

Now, with pages full of these great widgets,

some of my less frequently used apps

have gotten pushed to later pages.

We wanted to make it easier to get to all of your apps,

so we brought App Library to iPad.

You can see all my apps are here,

automatically categorized for me.

And what’s really cool is we built access to App Library

right into the Dock,

no matter where you are,

you can always get to your apps.

And now that you have App Library,

you can hide pages that you no longer need…

just like this.

And even reorder them right from here.

That’s widgets and App Library.

We think this is going to change how you get information

and access all your apps on iPad.

We also have a major update

for another key part of the iPadOS experience:


This year, we’ve made it easier to discover,

easier to use, and even more powerful.

To give you a closer look, here’s Shubham.

[Shubham] Thanks, Craig.

In iPadOS 15, there’s a new control

that appears at the top of your apps.

Tapping on it reveals the multitasking menu.

From here, I can take an app, full-screen,

or work with two apps at the same time

by creating a Split View or Slide Over.

I’ll tap on the Split View icon,

and the app slides to the edge of the screen,

giving me quick access to my home screen,

where I can easily select from any of my apps.

I’ve been working on a podcast, so I’ll choose Ferrite.

And now I can work with Ferrite and Notes

at the same time in Split View.

It’s also really easy to switch apps in Split View.

If I want to replace Ferrite, I just swipe down,

and Notes moves aside,

letting me pick another app from the home screen.

Let’s select Mail.

This works exactly the same way

to choose a new app from either side of the screen.

And we brought the same ease of multitasking

to apps with multiple windows.

In Mail, I can touch and hold on this message

to open it centered on my screen.

This allows me to read the entire email

without leaving my current view.

And I have the same multitasking controls here, too,

so I can easily move this into Split View or Slide Over.

But I want to save this email and come back to it later.

So I can just swipe down to minimize it

into a new area we’re calling the Shelf.

The Shelf gives me easy access to all open windows of an app.

Let’s go to Safari, and you’ll see that

the Shelf appears automatically when I switch apps.

I often have a lot of Safari windows open,

many in Split View paired with other apps,

and now I can just tap to quickly switch between them.

I can also add or remove windows right here from the Shelf.

We’ve also made the App Switcher even more powerful.

I can now create a Split view

just by dragging one app over another.

So that’s multitasking in iPadOS 15.

Now back to you, Craig.

[Craig] Thanks, Shubham.

These new multitasking features

will help our users be more productive

and do even more on their iPad,

and what’s really cool

is we now have a new set of keyboard shortcuts

that let you do all of this without lifting a finger.

iPadOS 15 also gives you more powerful ways

to capture and organize your information with Notes.

This year we’re adding powerful new features

for collaboration and organization.

First, we’re adding mentions.

Just mention someone in a shared note

and they’ll get a notification linking them back.

There’s also an all-new Activity View

that quickly shows you what’s changed

in a shared note while you were away.

And to give users new ways to organize their notes,

we’re adding tags.

You can add a tag anywhere in your note

then use the new Tag Browser to quickly find your notes.

But sometimes you just want to quickly jot down a note

to remember something important for later,

and that’s why we’re taking Notes system-wide

with a feature we call Quick Note.

Quick Note is a fast and easy way to get to a note,

no matter what you’re doing.

Here’s Will to show you how it works.

[Will] Thanks, Craig.

Starting a Quick Note is easy.

When I swipe, the note appears

out of the corner of the screen.

Now that I’ve started a note,

I can type or write with Apple Pencil.

It’s perfect for jotting down something like a phone number.

And when I’m done, I just swipe it away.

Let’s open Safari.

What’s super cool about Quick Note

is that it’s aware of the app I’m using.

I’ll start a new Quick Note on top of Safari…

…and now I can easily add a link from the website

into my Quick Note.

I can tap this link anytime to return to this exact site.

Let’s go to a website I added a link to earlier.

A small thumbnail pops up in the corner

that allows me to quickly get back to my Quick Note

containing any useful information I found.

You’ll notice there’s text highlighted on the page.

And I added this text to my Quick Note.

And tapping on a link from a highlight

takes me right to the content on the page.

I can add a link from almost any app I’m using,

including third-party apps.

Here’s a link from Yelp, and if I tap,

it takes me right to the restaurant listing.

I can swipe across my Quick Note

to see my most recent ones.

And anytime I want to see all my Quick Notes,

I can find them right where you’d expect, in Notes.

Now back to Craig.

[Craig] Thanks, Will.

So that’s Quick Note,

a new way to capture information anywhere.

Quick Notes can be created on iPadOS and macOS,

and you can access and edit them later on iOS.

Now let’s talk about Translate.

In just one year, Translate has already helped users

make billions of translations on iOS.

So we’re excited to bring Translate to iPad,

with experiences that leverage iPad’s unique capabilities,

like practicing handwriting in another language

with Apple Pencil

or translating right next to your document

with Split View.

And Translate was designed for conversations.

So we’re making conversations feel easier

and even more natural with Auto Translate.

Auto Translate detects when you’re speaking,

and in which language,

so no one needs to tap a button to respond.

Just speak and let Translate do the rest.

We’re also excited to announce system-wide translation.

So you can translate text anywhere.

Just select the text and tap Translate.

With Live Text, you can even translate text in a photo.

System-wide translation is available

on iPadOS, iOS, and macOS,

and of course, you can download languages

to use all of these features on-device.

Whether you’re working on a document

or meeting with someone,

Translate makes iPad even more powerful.

Now let’s talk about Swift Playgrounds

and how it’s bringing a whole new dimension of productivity

to iPad.

Swift Playgrounds is a great way to learn to code

through a series of Apple-designed lesson plans

that are interactive and fun.

This year we’re taking it even further

by adding the ability to build apps on iPad.

You build these apps with Swift UI,

which makes development easy.

The code you write is immediately reflected

in a live preview of your app.

This new project type even works with Xcode on Mac.

Swift Playgrounds now supports improved code completion,

so you can just start typing

and quickly add the suggestion to your code.

You also have access to the whole library

of UI components

and the documentation to go with it.

And if you’re new to app development,

there’s a guide to creating your first app.

While you’re developing your app,

you can run it full-screen to try it out,

and when you’re ready,

you can even submit it to the App Store.

This is amazing!

You can now build apps for iPhone and iPad on iPad.

We think this will take iPad to new places.

That’s iPadOS 15,

taking the versatility of iPad even further

with new widget layouts for your home screen,

App library, and a redesigned multitasking experience,

new note-taking and translation features,

and the ability to build apps with Swift Playgrounds.

Combined with the great new features we talked about in iOS,

it’s time to completely rethink what you can do with your iPad.

Next, let’s get into Privacy.

[energetic music]

♪ ♪

At Apple, we believe privacy is a fundamental human right.

We don’t think you should have to make a trade-off

between great features and privacy.

We believe you deserve both.

Since the beginning,

we’ve worked to help you keep your personal data

under your control.

And over the years, we’ve integrated

powerful privacy controls

into our operating systems, most recently adding

Privacy Nutrition Labels and App Tracking Transparency.

Today, privacy is more important than ever,

because when you use the internet

and third-party apps, you can be tracked

by a complex ecosystem of data brokers

and ad tech firms, often without your permission.

We don’t think this is right.

We believe in protecting your privacy

and giving you transparency and control

over your information.

And to tell you about the new ways

we’re giving you even more control,

here are Katie and Erik.

[Katie] Thanks, Craig.

Let’s start with Mail.

If you’re like me, you get a lot of marketing emails like this.

What you may not realize is that many of these emails

use invisible pixels

to collect information about your Mail activity,

like when you open a message and even your IP address.

We think you should be able to choose

whether to allow this or not.

So now in the Mail app,

we’re introducing Mail Privacy Protection.

Here’s what it does.

It hides your IP address so senders can’t link it

to your other online activity or determine your location.

And it prevents senders

from seeing if and when you’ve opened their email.

So now you can catch up on email with greater peace of mind.

[Erik] Safari leads the industry

in protecting you against cross-site tracking

with Intelligent Tracking Prevention,

and this year, we’re making it even stronger

by also hiding your IP address from trackers

so they can’t use it

to link your activity across different sites

or learn your location.

You can see which trackers are prevented from profiling you

in the Safari Privacy Report.

We wanted to bring this same transparency

to apps you use too.

[Katie] So we’re introducing the App Privacy Report.

This new section in Settings

gives you an overview of how apps treat your privacy.

You can see how often apps use the permission you’ve granted

to access your location, photos, camera, microphone,

contacts, and more, during the last 7 days.

And to find out who your data may be shared with,

you can see all the third party domains the app is contacting.

So these are our new privacy system controls.

Now let’s talk about Siri.

Siri’s available across all your Apple devices,

allowing you to quickly get things done

with just your voice.

And Siri is being used more than ever

on over 600 million devices each month.

We recently added more diverse Siri voice options,

and they sound incredible.

[Siri] Hi, I’m Siri. If you need anything, just ask.

[Katie] Now, Siri has a ton of great new features this year,

but today we want to focus on a major update to privacy.

[Erik] Siri’s designed to process

as much data on device as possible,

keeping your information private,

and with the power of the Neural Engine,

we’re able to do this more than ever.

Today we’re introducing on-device speech recognition.

This means that, by default,

your audio is all processed right on your iPhone or iPad.

This addresses the biggest privacy concern we hear

for voice assistants, which is unwanted audio recording.

And this has some great benefits beyond privacy.

First, you can now make many requests

without an internet connection:

launch apps, change settings, control music, and more.

Second, on-device processing speeds things up.

Check this out.

I’ll do a few requests back to back.

Open Photos.

Open Calendar.

Turn on Airplane Mode.

Set a timer for 20 minutes.

Switch to dark mode.

Wake me up at 7:00 a.m.

It’s amazing how fast Siri is with on-device processing.

So those are some of the powerful

new privacy protections in Mail, Safari, and your apps,

along with on-device speech recognition for Siri.

Back to you, Craig.

[Craig] Next, another part of our ecosystem

that puts your privacy first is iCloud.

Here to tell you about some great new updates is Mike.

[upbeat music]

♪ ♪

[Mike] Many of us rely on iCloud

to safely store a lot of personal information,

and it’s important to always have access.

So let’s start off with two improvements

we’re making to your Apple ID.

First, we’re adding a new way to get back into your account

if you forget your password or get locked out.

You’ll now have the option to add people you trust,

like your family and friends, to a Recovery Contact list.

They won’t get any access to your account,

but if you ever forget your password,

you can call them to get the code you need

to get right back in.

It’s fast, easy, and secure.

Second, we’re launching a new Digital Legacy program.

We don’t often think about it,

but it’s important that we can easily pass down

information to family members or friends when we pass away.

You’ll now be able to add people to your account

as Legacy Contacts.

So when you’re gone, they can simply request access,

and your information can be passed along

quickly and easily.

iCloud has always kept your important information–

like photos, documents, and notes–

safe, up to date, and accessible across all of your devices,

and today, we’re making some big updates.

We’re upgrading our paid subscription

to something that we call iCloud+.

iCloud+ combines everything you love about iCloud

with some great new features,

starting with something to help protect your privacy online.

On any given day, we all use a variety of networks

to browse the web:

from the internet in our own homes.

to public Wi-Fi on the go.

And behind the scenes, network providers and websites

can combine your identity and browsing history

into a detailed profile about you.

So now, in addition to everything that Safari does

to protect you online, we are introducing a new service

called Private Relay.

It lets you browse with Safari

in an even more secure and private way.

And the way it works is really cool.

It ensures that the traffic leaving your device is encrypted

so that no one can intercept and read it.

Then all of your requests

are sent through two separate internet relays.

It’s designed so that no one, including Apple,

can see both who you are

and what sites you’re visiting,

and it does all this without compromising performance.

Next, let’s talk about another iCloud+ feature: Hide My Email.

We’ve all had moments when we’ve thought twice

about sharing our personal email address,

like when we’re filling out a form on the web.

With Hide My Email, you can share a unique, random address

that forwards messages to your personal inbox.

It’s built right into Mail, Safari, and iCloud Settings.

So it’s easy to set up as many addresses as you need

and delete them at any time, keeping you in control.

iCloud+ also includes built-in support

for HomeKit Secure Video.

More and more of us are using security cameras

to keep an eye on our homes.

With iCloud+, you can connect more cameras than ever,

and none of the video counts against your iCloud storage.

It’s just a part of your subscription.

Of course, you’ll still get

everything else you love about iCloud,

including Photos, Backup, and iCloud Drive.

And the best part is we’re not changing our prices at all.

You’ll get all of iCloud plus our new Private Relay service,

Hide My Email and expanded HomeKit secure video support

for the same low price as we offer today.

We’re really excited to be giving users

an even more private and connected experience

with iCloud+.

Now over to Sumbul for the latest developments in Health.

[upbeat music]

[Sumbul] Your health and the well-being of your family

is always important to you,

and never more so than this past year.

Apple’s commitment to health is stronger than ever.

We’re collaborating with medical experts

to accelerate health innovation,

and we’re empowering individuals to improve their health

as well as make it easier for them to participate

in large-scale research studies.

With our APIs,

developers are using our devices and Health app

to come up with ingenious ways to push things forward.

Here’s an example.

[Francoise] I’m Francoise Marvel.

I’m a cardiology fellow at Johns Hopkins.

[Seth] Seth Martin.

I’m also a cardiologist at Johns Hopkins.

[Francoise] Seth and I spend our days

alongside our patients at the bedside.

You know, six white coats, hovering over a bed.

And we’re trying to actually share

what the patient’s condition is.

How they need to improve their life.

We use medical jargon. We speak quickly.

We confuse patients.

And they’re left on their own.

There has to be a better way than just treating a patient,

handing them a bunch of papers, and expecting

that they’re gonna understand how to change their life.

We thought, well, what if we completely reengineer

the process for a heart attack patient, by using ResearchKit,

CareKit, HealthKit, and then connecting it

with an Apple Watch, so we can bring in

key cardiovascular metrics

that help us to know patients are doing well.

[Seth] When Francoise was in the technology accelerator program

at Hopkins, the work there led to this phone call with Apple

and towards the end of the phone call,

Francoise said to Divya at Apple, “What can we do

to accelerate this?” And Divya said–

[Divya] You guys gotta come out to Cupertino.

[Francoise] And we had a Silicon Valley AirBnB.

And we started side-by-side coding with our iOS developers,

and then every couple hours–

[Divya] We would talk about their vision

and tools they could leverage.

[Francoise] We’d go to a white board, and we’d lay out–

[Divya] Here are the things you guys should go tackle.

[Francoise] And we’d go back to our AirBnB, pour more coffee,

you know, order some bubble teas, eat some food.

And then we would go into Cupertino.

[Divya] They’d come back into Cupertino, piled in a minivan.

[Francoise] And spend like almost the full day there,

getting more feedback, working with their teams.

[Divya] They would leave our offices,

and work through the night

building and implementing the things we had talked about.

With our tools and their vision,

we ultimately made magic together.

[Francoise] We left Cupertino invigorated, and guess what?

Our clinical trial was able to save

an incredible amount of people from having complications

and coming back to the hospital.

And it reduced hospital readmissions by 52%.

And likely saved a lot of lives.

[Divya] I remember we were just sitting outside–

beautiful Cupertino weather.

And it was just one of those moments where it dawned on us

that Corrie app was going to have an impact

on so many people’s hearts around the world.

[Francoise] This is the start of something incredible.

It’s the spark, and now it’s like fire

[Sumbul] This is just one of the many inspiring stories out there

and is a testament to the innovative work happening

in the medical community.

A critical part of taking care of yourself

is monitoring changes in your health,

which can be subtle and easy to miss over time.

So this year, we’re offering three new features

to help you to identify, measure,

and understand those changes, and here’s Adeeti

to tell you about the first of these features.

[Adeeti] Let’s start with mobility.

The way that you move and walk

can indicate balance issues and gait impairment.

This is the leading cause of falls in adults.

Currently, fall risk is assessed by a care provider

through a questionnaire and an in-person evaluation.

But this can miss out on your everyday movement,

so important changes can go unnoticed.

Your iPhone already captures mobility data as you walk

with scientifically validated metrics.

We’re building on this to introduce

a completely new way to assess your risk of falling

called Walking Steadiness.

For the first time ever,

you can get insight if your fall risk increases

and take action early to improve your steadiness.

Let’s take a quick look at some of the science behind this.

As you walk with your iPhone, the built-in motion sensors

automatically measure how fast and how evenly you walk,

the length of your steps, and the timing of each step,

right down to how often you have both feet on the ground.

Combined, these metrics provide powerful insight

on changes in your balance, stability, and coordination.

We used real-world data

from the Apple Heart & Movement Study,

with over 100,000 participants across all ages.

This is the largest data set ever used to study fall risk,

and it’s helped create this first of its kind health metric.

You can view your Walking Steadiness in the Health app.

You’ll see a classification of “OK”

if the metrics show that you’re stable while walking.

You can see how your Walking Steadiness

may change as the months go by

and receive a notification if your steadiness is low

or very low and you’re at increased risk of falling.

You can also learn how to improve your steadiness.

There are movement exercises right in the Health app,

and these can help you increase your strength and balance

and reduce your risk of falling.

Now back to Sumbul

to tell you about another way to monitor health changes.

[Sumbul] You can already review lab results

like your cholesterol right in the Health app.

In the U.S. alone, 14 billion clinical laboratory tests

are performed each year.

That is a lot of information to keep track of.

When you see your own results come in,

it can be hard to understand what these tests mean

or what has changed.

The Health app will now include detailed descriptions

to help you better understand your lab data.

For example, when you receive a cholesterol result,

you can now see that the LDL is a bad cholesterol

and having too much may put you at risk for heart disease.

You can also now see whether your labs

are within expected ranges.

Together, these views will help you

get even more meaning from your lab results.

Many health changes happen over time,

so to better understand your health

even more holistically, we’re introducing Trends.

You’ll get insight on long-term changes

across areas such as steps, resting heart rate,

blood glucose, sleep, and much more.

You’ll also be alerted when there’s a new trend

in your data, which may be something

you want to monitor more closely

or even discuss with your physician.

So if you’re getting more daily walks in,

your health summary will show

that your steps taken have increased

over the last few months.

This is a great way to celebrate progress

towards meeting your health goals

and a powerful new way to get early insight

into potential health issues.

With Trends, Walking Steadiness,

and a better Labs experience,

you have three new ways to see changes

in your overall health.

Another really important part of managing your health

is having meaningful conversations with your doctor.

During your visit, physicians look at your vitals and labs

but will also ask you about everyday health activities

like exercise and sleep.

And patients can often have difficulty

remembering all these details.

But the Health app has all of this valuable information,

so, to support this conversation,

you can now share health data that you choose

with your healthcare provider in a private way.

For example, if you have a concern about your heart health,

you can now share your heart data.

This is shared securely.

No one else, including Apple, will see this information.

Your doctor can then view this data directly

from their electronic health record system

and look for important trends such as changes in activity

and a history of alerts like high heart rate.

Access to this information helps give your doctor

a more complete view of your everyday health

outside of the clinic.

We’re so excited about this new capability

to share your data from the Health app

directly with your doctor.

These electronic health record companies in the U.S.

will be the first to support this feature,

and we look forward to expanding availability

even more in the coming months.

Now, for many of us, it’s not just the changes

in our own health we care about.

It’s the health of our family and loved ones too,

whether they live with us or far away.

For some of us, that means taking care of our kids

and for others, it’s our aging parents.

And for many of us,

it’s actually taking care of both–

generations above and below.

To empower you to care for others,

we’re introducing Health Sharing,

a private and secure way to view health data,

trends, and alerts for the people most important to you.

For example, I could set up a sharing relationship

with my mom, and with her permission,

I could view data like her heart rate,

activity, and labs.

And just like with my own health data,

Trends proactively highlights changes in my Mom’s health data

for me.

I can also receive notifications,

including high heart rate alerts,

changes in mobility, and more.

And it’s easy for me to connect with her about her health.

So if I see a noteworthy change

like her resting heart rate increasing,

I can simply tap Messages

and start a conversation with my mom.

This is a powerful new way to stay connected

to the wellbeing of those you love.

You’ll have peace of mind,

and they’ll know they have a trusted partner

on their health journey.

Since the beginning of our work in Health,

all of our health features have been architected

to keep your data secure and protect your privacy.

Your health data is under your control

and is encrypted in transit and at rest.

The permissions built into the sharing experience

give you granular control

over which types of data you share and with whom.

And you can make changes at any time

right from the Sharing tab.

Data you share is sent in an encrypted form,

and Apple does not have access to any of this information.

Privacy is fundamental in the design and development

across all of our Health features.

We’re so excited for what’s coming in Health–

a first-of-its-kind metric to access fall risk,

richer insights to understand changes in your health,

and completely new abilities for you to privately share

selected data with your doctors and loved ones.

Now I’ll hand it over to Kevin to talk about watchOS.

[Kevin] Apple Watch is already

the most loved watch in the world.

It keeps you healthy, active, and connected.

With features like Fall Detection,

ECG, and Cycle Tracking,

Apple Watch is an essential health companion.

It motivates you to close your Activity rings

and transforms the way you stay fit.

And staying connected to the people and things

you care about most is easy with Apple Watch–

all from your wrist.

In watchOS 8, we’re introducing more capabilities

in each of these areas.

Let’s start with health.

More than ever, people are realizing

the importance of dedicating time to practice mindfulness.

In fact, the Breathe app has grown in popularity,

particularly over this last year.

In watchOS 8, the Breathe app has been enhanced

to give you more opportunities

to slow down and be mindful, including a new animation

that has a beautiful look and feel

to help you center and calm as you breathe.

We’re also introducing Reflect–

a new way for you to be more mindful.

For example, a reflection could be

“Think about something you love to do

and why it brings you joy.”

A gentle animation helps you focus.

And studies show that regular mindful moments like this

can lead to increased positive emotions

and overall psychological well-being.

The Reflect and Breathe sessions live in the new Mindfulness app.

This will help you reduce stress and relax your body and mind.

With the Sleep app,

we introduced an entirely new way

for you to meet your sleep goals

and track metrics like time asleep,

heart rate, and even blood oxygen.

In watchOS 8,

Apple Watch can track another key metric

while sleeping–

Respiratory Rate.

This is a vital sign that measures

how many breaths you take per minute.

And since your sleeping respiratory rate

tends to be consistent over time,

a change may indicate a shift in your overall wellness.

You’ll be notified if a meaningful trend

in your respiratory rate has been identified.

And you can see even more details

in Respiratory Rate in the Health app.

Now I’d like to turn it over to Julz

to tell you what’s coming to help you stay active.

[Julz] Apple Watch is the perfect companion

to motivate you to be more fit.

And watchOS 8 adds two of the most popular workout types

that are great for bringing more mindful movement

to your routine.

First, a new Tai Chi workout.

This Chinese martial art is thousands of years old

and is often described as meditation in motion.

Its gentle approach can help reduce stress

and find a more peaceful state of mind.

And a brand-new Pilates workout type,

which is one of the best ways to develop core strength,

posture, balance, and flexibility.

Of course, another way people are staying fit

is with Apple Fitness+,

the first service built entirely around Apple Watch.

We’ve heard from so many of our users

how it’s making a positive difference in their lives.

And now, Fitness+ is introducing a new series of workouts

featuring Jeanette Jenkins,

one of the most sought after fitness experts.

With seven workouts focused on Strength

and High Intensity Interval Training,

she’s bringing the fire

and her belief that all bodies are made to be strong.

Because music is so key to the Fitness+ experience,

we’re introducing a new Artist Spotlight Series.

Each workout features an entire playlist

from Lady Gaga, Jennifer Lopez,

Keith Urban, and Alicia Keys.

The Artist Spotlight Series and the new workouts with Jeanette

will be available later this month.

With new workout types and great new Fitness+ content,

Apple Watch continues to be an incredible motivator

to help you stay active and fit.

Back to you, Kevin.

[Kevin] Let’s talk about some new features

to keep you connected to the people you love.

Photos are a great way to relive your favorite moments

and most precious memories.

On Apples Watch, the Photos face

is the most popular Watch face.

That’s why watchOS 8 is bringing another great way

to enjoy your favorite photos

with the new Portraits Watch face.

It takes the great portrait photos from your iPhone

and uses the segmentation data

to create a multi-layered face with depth.

And you can make this watch face your own

by adjusting the photo’s composition and time placement

to really make the subject stand out.

This is really great to see live,

so let me invite Shandra to show you a demo.

[Shandra] Thanks, Kevin.

Your photo comes to life when you raise your wrist.

And as you scroll the digital crown,

you get a view of the dynamic composition

that makes this watch face extraordinary.

You’re gonna love how this face keeps you connected

when you can’t be face-to-face.

Speaking of photos,

the Photos app itself has been completely redesigned.

It now includes memory highlights,

featured photos, in addition to your favorites.

If I tap into this memory,

I can scroll through the all-new mosaic layout.

My daughter Wesleigh and I

adopted our puppy Fondue last year

and are missing her during the day.

The new Photos app makes it simple for us

to quickly reminisce.

This picture from my Memories is a good one.

I’m gonna share it with Wesleigh to remind her

we’re not always missing Fondue’s best moments.

If I tap the share icon,

you’ll see that we now have support for sharing photos

via messages and mail, directly from my Watch.

Let’s get this over to Wesleigh.

I’m gonna tap add message to show you

that we’ve made it even easier to compose a message.

We can now dictate, Scribble,

and add emojis in the same view.

I always find it easy to dictate my messages.

Remember this?

If I tap Scribble, I can edit my text inline

by selecting and deleting what I’d like to change.

And I can use the crown to move the cursor

and add additional text.

And what message is complete without emojis

to get a point across?

By tapping the emoji icon, I can add multiple emojis

while in the Scribble view.

watchOS 8 makes it easy to send the perfect message

right from your wrist.

[chime] That was quick.

Wesleigh must have the puppy on the brain too.

And with GIFs now on Apple Watch,

I can reply as comedically as I would from my iPhone.

In the new app shelf, you’ll find #images.

You can search for the perfect GIF

or choose from your recents.

I think a face palm best captures

how this photo makes me feel.

And that’s a look at what’s coming in watchOS 8

to keep you connected to the people

and puppies you care about most.

And now, back to Kevin.

[Kevin] We think you’re gonna love these new features

in Photos and Messages.

And of course, there’s so much more,

including Next Hour Precipitation,

support for Find Items, and Multiple Timers.

watchOS is the world’s most advanced

wearable operating system.

And watchOS 8 takes it even further

with new features to help you stay healthy,

active, and connected.

And now, over to Craig.

[electronic music]

♪ ♪

[Craig] Let’s talk about the home.

At Apple, we design our products for the home

to embody three key attributes

starting with being easy to use.

We believe the technology in your home

should work for you, not the other way around.

And we design our products to work better together

so that your iPhone, HomePod mini,

Apple TV, and other devices

can leverage each other to deliver seamless experiences.

And everything we do is built to be private and secure,

which is so important to all of us.

With this foundation, we have a great set of features

coming this year to make life at home more enjoyable.

To tell you more, here’s Yah.

At the heart of your smart home is HomeKit,

seamlessly orchestrating and controlling

your smart home accessories.

And it all starts at your front door.

With our new Home Keys feature,

simply tap your iPhone or Apple Watch

to securely unlock the door, just like that.

Now, sometimes when you get home,

you just can’t wait to watch your favorite show,

so we’ve made that easier than ever.

Starting this fall, you can ask Siri on HomePod mini

to play something on your Apple TV–

completely hands-free.

[mom] Hey, Siri, watch the latest episode

of Mosquito Coast.

[Siri] Here’s season one, episode seven of Mosquito Coast.

[Yah] For many of us, the only thing better than watching TV

is watching TV with friends.

As you heard from Craig earlier,

SharePlay is going to change the way you enjoy TV together.

You can watch it all on Apple TV,

in sync with your friends on FaceTime,

ensuring everyone catches the movie’s dramatic reveal

or a show’s punchline at the same moment.

And to make it easier to see everything

your friends are talking about,

the Apple TV app will now feature a new

“Shared with You” row,

highlighting all the great shows and movies

your friends are sharing in Messages.

We also want to make it easier to decide

what to watch as a group,

especially if Mom’s into action movies,

Grandma loves sci-fi,

and the teens can’t get enough of comedy.

That’s why we’re introducing a new row called

“For All of You,” with a collection of shows

and movies based on everyone’s interests–

perfect for family movie nights.

And you can easily fine tune the suggestions

based on who’s watching.

Now, when you’re ready to watch something,

you want it to sound amazing.

So this fall, you can select HomePod mini

as the speakers for your Apple TV 4K.

With the power of Computational Audio,

HomePod mini delivers rich, balanced sound

and crystal-clear dialogue for everything you watch.

[Yah] HomePod mini is perfect for any room,

like the Kitchen, where you can convert measurements,

set a timer, or add to your grocery list.

Of course, you can always listen to Apple music

and other popular music services.

And we’re excited to add support

for lossless audio, Apple Music, later this year.

Because we want more people

to experience the magic of HomePod mini,

we’re now making it available in even more countries and regions.

In addition to everywhere we ship HomePod mini today,

we’re bringing it to Austria,

Ireland, and New Zealand this month.

And it’ll be available in Italy by the end of the year.

Also later this year,

we’ll begin bringing voice recognition

everywhere HomePod mini ships,

giving each member of the home a personalized experience.

So each person can ask Siri to send a message,

set their own reminders,

or hear a playlist curated just for them.

We believe Siri is most powerful

when it’s available throughout your house,

which is why we’re so excited

to bring Siri to third-party devices.

For the first time, HomeKit accessory makers

can enable Siri in their products,

so you’ll be able to talk with Siri

on even more devices.

[grandma] Hey, Siri, set the Dinner scene.

[Yah] We’ve designed it so that your Siri requests

flow to your HomePod

without going to any third-party servers,

providing the privacy you expect from Apple.

Accessories enabled with Siri

will be available starting later this year.

And, to make your smart home accessories

work together seamlessly, we formed an alliance

with other industry leaders

to create a new smart home interoperability standard

called Matter.

It leverages the HomeKit technology

we open-sourced last year,

and we’re excited to announce

that support is coming in iOS 15.

You can control HomeKit and Matter-enabled accessories

with the Home app.

It’s available across your Apple devices,

and this year, we’re making it even better

on Apple Watch.

You can tap Intercom to broadcast a message

or quickly access the accessories

you’re most likely to need in that moment.

You can even see what’s going on around the house.

With the HomeKit-enabled doorbell,

it’s easy to see who’s at the door

and greet them right from your wrist.

HomeKit Secure Video uses the on-device intelligence

of your Apple TV or HomePod mini

to alert you when people, animals, or vehicles

are detected.

And this year, we’re adding Package Detection

so you know when a package has arrived.

And we’re adding new ways

to take advantage of your cameras on Apple TV.

While viewing a camera,

you’ll now be able to control nearby accessories

such as turning on the outdoor lights.

And you can even display multiple cameras

at the same time, giving you a more complete view

of what’s happening around the house.

Those are just some of the great experiences

we’re bringing to the home this fall.

With incredible new features like Home Keys,

SharePlay for shared viewing,

and access to Siri in more places than ever before,

your smart home has never been more capable.

Back to Craig.

[upbeat music]

♪ ♪

[Craig] Let’s talk about macOS.

macOS has always been about the fusion of power and simplicity.

And with our current release,

macOS Big Sur, we introduced a bold new design

that gives users more control and huge updates for apps–

all while making everything easier to use.

And when combined with the M1 chip,

Big Sur delivers unmatched levels of performance

and battery life.

With people using the Mac more than ever,

macOS has become an even bigger part of our daily lives.

And our next release is focused on helping you

do even more.

But what should we call it?

Well, that brings us to the latest exploits

of our crack marketing team.

With their annual vision quest postponed,

our merry band of nomadic namers

wandered aimlessly through the California hills

before donning their technicolor wet suits

and immersing themselves in the inspiration

of the beautiful, rich waters of Monterey.

macOS Monterey gives you the power

to accomplish more than ever

and helps you work fluidly across all your devices.

The incredible features we talked about earlier

are going to be great for the ways you work on Mac,

like the new capabilities in FaceTime

which help you look and sound your best

while talking to coworkers or friends.

With SharePlay, it’s just plain awesome

to watch movies and shows together

on your stunning Mac display

or share an app window as you collaborate on a project.

Shared with You offers a totally new way

to discover photos, articles and more

that people share with you over Messages

right in your Mac apps.

And when you’re working hard on a Mac,

you can choose a Focus that syncs across all your devices,

helping reduce distracting notifications

so you can get the job done.

Plus, Quick Note and Notes

give you versatile new ways to capture

and organize your thoughts.

These powerful features are just fantastic on the Mac.

And we have even more new features

that make it easier to work across all your devices,

starting with Continuity.

Every device we make is powerful in its own way,

and when you use them together

you unlock new experiences that feel truly magical.

This year, we’ve created a completely new way

to work across your devices

with greater precision and speed, and we call it–

Universal Control.

With Universal Control,

you can now use a single mouse and keyboard

to move between your Mac and iPad

for a seamless experience.

Universal Control is so incredible,

you just have to see it in action.

Let me show it to you now.

I’m putting the final touches on an illustration

here on my iPad.

It’s the last piece I need to finish a presentation

that I have open on my MacBook.

Now, I’ll just set my iPad down next to my Mac,

and check this out.

Without any other setup,

I’m gonna simply move my Mac cursor

towards my iPad,

and the iPad automatically recognizes it.

And if I move a bit further,

boom–my cursor is now on the iPad.

How cool is that?

And now I can move my cursor back and forth effortlessly

between the two.

Now, it’s easy to control my iPad

with just the keyboard and trackpad on my Mac.

For instance, I can click and close this document,

and flick on my trackpad

to return to my iPad home screen.

And of course, I can swipe between my pages of apps,

And I can use my MacBook’s keyboard

to open Spotlight and, say, launch Notes.

And I can even use command-tab

to switch right back to Procreate.

This is really powerful.

With Universal Control,

I can even drag and drop files between my devices.

I’m just gonna take this drawing I finished on my iPad

and drop it into my Keynote on my Mac.


For our pros out there,

Universal Control works with more than two devices.

So let’s add this iMac to the mix.

Now I can use the trackpad on my MacBook

to control my iMac as well.

I can also switch to my iMac’s keyboard and mouse.

This is so cool. Watch this.

Now, I have a title text image I’ve been working on here

in Procreate on my iPad.

Now I’m gonna take this image

and drag it across all three devices

and drop it into FinalCut.

Just like that.

Let’s see the final product.


That’s a quick look at Universal Control

on macOS Monterey.

Universal Control makes it effortless

to move between your devices

so you can be more productive and focus your energy

on the task at hand.

Another way our devices work great together

is with AirPlay.

We all love the way AirPlay lets us watch a movie

or share a presentation

from your iPhone to a TV just like that.

But there’s another screen with its stunning Retina display

that makes everything you watch simply amazing.

That’s why we’re introducing

AirPlay to Mac.

It works just like AirPlay today,

so it’s instantly familiar.

You can play, present, and share just about anything.

As you draw a sketch on iPad,

your colleagues can follow along on the bigger display.

And you can even take advantage of any Mac’s high-fidelity sound

by using it as an AirPlay speaker.

AirPlay brings your Mac to life in whole new ways.

With macOS Monterey,

your devices work together like never before,

making it more fluid to work across them.

And we’re not just reinventing how you work between devices.

We’re also giving you powerful new tools

to get more work done on your devices.

The Mac has a long, deep history of automation

with Command line, shell scripts,

AppleScript, and Automator.

And on iOS, we’ve made automation even easier

with Shortcuts.

Shortcuts takes all the taps and swipes you usually need

to order your favorite lunch

and makes it as simple as tapping a button

or asking Siri.

Shortcuts is all about helping you get more done–


Because you can let your device do the work for you.

And this year, we’re bringing Shortcuts to the Mac.

The Mac is, after all,

where we turn for so much of our creative work.

And now you can automate the everyday stuff

to achieve peak productivity.

You get access to a rich gallery of pre-built shortcuts

designed just for Mac.

You can set up a shortcut to instantly share selected files

with your friends so they never miss a moment.

And with the Shortcuts Editor,

you can easily link together a series of actions

to design shortcuts for your specific workflows.

For instance, if you’re a designer,

get right to work with a shortcut

that opens Pinterest in one window,

Affinity Photo in another,

and starts your favorite playlist in Apple Music.

All in one click.

We’ve weaved Shortcuts throughout macOS,

so you can run them no matter what app is open.

They’re in Finder, the Menu Bar,

Spotlight, and of course,

you can ask Siri to run them hands-free.

Shortcuts is the future of automation on Mac,

and this is just the start of a multi-year transition.

Automator will continue to be supported,

and you can import Automator workflows into Shortcuts

beginning day one.

With Shortcuts, there are more ways than ever

to create, express yourself,

and get stuff done.

Finally, we have some really big news

about an app that’s central to the Mac experience–


We built Safari from the very beginning

to provide the best browsing experience on Mac,

and it continues to blow the competition out of the water.

Safari is the world’s fastest browser.

It makes navigating even the most complex websites

lightning fast.

And Safari is known for its legendary power efficiency.

On an M1 MacBook Pro,

Safari users can get up to 17 hours of browsing

And of course, Safari sets the bar

for user privacy on the web

with features like Privacy Report

and Intelligent Tracking Prevention.

Our users are doing more in the browser than ever before–

work, school, shopping, and entertainment.

And that often leaves them with a lot of tabs, windows,

and other distractions.

We think using the browser should feel natural

and uncluttered,

so we’ve reimagined the browsing experience.

We distilled the toolbar to is essential elements.

Tabs are more compact, modern, and lightweight.

And there’s a completely new way to use tabs

with Tab Groups.

They allow you to easily save and manage your tabs

without cluttering up your tab bar.

I’ll hand it over to Beth to show it in action.

[Beth] Thanks, Craig.

Let’s start with Safari’s

gorgeous new tab design.

All of my tabs are right here in the new streamlined tab bar.

One of the really cool things we did this year

is we built the search field right into the active tab.

Safari is more space efficient than ever,

and I can see more of the page.

I can click on the active tab to see the page’s full address,

and then I can search right from here.

Reader is in the tab bar whenever I need it,

and everything else is right here in the More menu.

Check this out. As I switch tabs,

the tab bar takes on the color of the site that I’m viewing,

so it feels like a part of the page.

It looks beautiful.

Next, I’m so excited to tell you about Tab Groups.

Tab Groups are an easy and lightweight way

to save your tabs and pick them back up later.

I’ll open the new redesigned side bar,

and I have a few Tab Groups here already.

Each of these groups is a whole set of tabs.

I use them for meal planning,

for news,

and gift shopping.

Here in my open tabs,

I’m planning a road trip to Los Angeles,

and I’m not done with my research yet.

I can save these into a Tab Group

and come back to it later.

I’ll click the new Tab Group button

and call this Trip to L.A.

What’s so powerful about Tab Groups

is that they’re on all of my devices.

I’ve got my MacBook here, and look.

My new Tab Group is here already.

As I make changes to my Tab Groups,

they update everywhere.

I’m gonna open a bunch of tabs,

and my iMac just keeps up.

And if I change my current tab,

my Tab Group is always up to date,

and I never miss a thing.

I can’t wait to share these trip ideas with my family,

and I can just drag this Tab Group into an email

and send it off.

Once you start using Tab Groups,

we know you’re going to wanna get to them all the time.

So we made it super easy to switch from right here

in the tab bar.

That’s the new Safari on Mac.

We didn’t stop there, though.

Back to Craig to tell you more.

[Craig] Thanks, Beth.

When we were designing the new tab experience,

we wanted to build something that worked consistently

when you switch from your Mac to your iPhone or iPad.

On iPad, the new tabs and tab bar

work just like they do on Mac.

Tab Groups are especially helpful on iPad,

and the instant syncing

means that you can continue a project from anywhere.

On iPhone, we’ve done something really special.

We took all the thinking that went into Mac and iPad

and pushed the envelope even further.

For this smaller screen size,

we’re introducing something that’s easier to reach

and maximizes the page onscreen.

The new tab bar appears with just a tap

and fits directly under your thumb.

And when you scroll, the bar moves seamlessly out of the way.

It’s now easier and more natural to access your other tabs too.

You can just swipe over on the tab bar

to quickly move between them.

Or swipe up on the tab bar

to reveal a brand-new grid view of all your tabs

plus your Tab Groups.

When you get to the end of your tabs,

you can swipe again to open a new one,

and the new customizable start page syncs with Mac

so you have the same Safari experience everywhere.

There’s one last feature

that we’re really excited to share–


Mac users love to deeply customize Safari

with extensions like Grammarly,

Honey, and Momentum.

And now, we’re bringing web extensions to iPhone and iPad.

Just like on Mac, you choose what websites

you want extensions to be active on,

and developers can easily tap into

and entirely new audience

because these extensions can share code

with existing Safari web extensions.

This is a huge year for Safari.

A totally new tab design and Tab Groups

simplify your browsing.

And Safari is more customizable than ever

with the new start page

and extensions on iOS and iPadOS.

And with that,

we have macOS Monterey.

It’s a fantastic release with great new features

that help Mac users do more than ever.

You can work across Mac and your other devices

using Universal Control and AirPlay to Mac.

It’s easy to get productive and creative using Shortcuts

and a totally new design for Safari,

along with incredible features like SharePlay,

Shared with You, Focus, and Quick Note.

We do have more to share with you,

but first, let’s get outta here.

[upbeat music]

Probably should’ve just taken the car.

As I mentioned a moment ago,

we’ve made incredible advances in macOS

and across all of our platforms this year.

These are going to be amazing for users,

but they also create new opportunities

for our developers,

the heart and soul of WWDC.

And to tell you about the new developer features,

and technologies we’ve been building

to help you take your apps to the next level,

here’s our VP of WWDR,

Susan Prescott.

[Susan] It’s such a privilege to come together

with our developer community

and to connect with your creative energy.

Over the course of the week, Apple engineers

are gonna share all kinds of exciting new technologies

and features that we think you’re gonna love.

And there are a few announcements

that we just couldn’t wait to share–

APIs that’ll help you create even more incredible apps,

Swift features that make the language

both easier and more powerful,

and App Store features

that’ll help you better connect with users.

Let’s start with APIs,

and there are a lot of new APIs this year.

Like the ones for SharePlay

that make it possible to build new shared experiences

for iPhone, iPad, Mac, and Apple TV.

And system-level enhancements like Voice Isolation,

Wide Spectrum audio, and Portrait Mode

that can work in any videoconferencing app.

New APIs for Focus and Notifications.

A new extra-large widget size for iPad.

The Screen Time API,

Always-On apps for watchOS.

New advanced rendering APIs in RealityKit.

And we’ve gone even further in this release

to make it easy for all developers

to create realistic 3D objects with Object Capture.

Object Capture is a revolutionary new API

on macOS.

Rather than manually creating 3D models which can take weeks,

Object Capture uses photogrammetry

to turn a series of 2D images

into photorealistic 3D objects in just minutes.

Leading developers like Maxon and Unity

are already using Object Capture

to unlock entirely new ways of creating 3D content.

It’s as simple as taking photos of an object

on your iPhone or iPad,

then importing them into Cinema 4D

to create a lifelike 3D model.

For the first time, developers can generate

an AR preview of the model

to ensure they’ve captured what they need

while on location.

And Wayfair is using Object Capture

to develop tools for their manufacturers

so they can use an iPhone and Mac

to easily create a virtual representation

of their merchandise.

This will allow Wayfair users

to preview more products in their homes with AR

to make sure they choose the right product for their space.

This is a massive step forward for 3D content creation.

What used to be the most difficult

and expensive part of building AR experiences and 3D scenes

is now available to all developers in macOs Monterey.

Object Capture and all the APIs we’ve talked about today

are built on the Swift programming language.

Swift has made a huge impact on our app ecosystem,

and today, the majority of the top 1,000 apps

are built using Swift.

To tell you about the improvements

we’re making this year, here’s Ted.

[Ted] Thanks, Susan.

We designed Swift to make it easy to create great apps.

It has an approachable modern syntax,

incredible runtime performance,

and safety features that eliminate

whole categories of programming errors.

In recent years, we’ve worked

with the Swift open-source community

to build tons of new features

that make Swift easier and more powerful.

And this year, one of the biggest features

we’re building into Swift is Concurrency.

Concurrency is one of the most requested features for Swift,

and it’s key to building apps

that are responsive to user input

while doing work in the background.

Concurrency also makes it dramatically easier

to write code that does work in parallel,

so your app can take full advantage

of multi-core processors.

Without language features that simplify concurrency,

you need to write “asynchronous” code

that’s hard to write, hard to understand,

and hard to debug.

Our approach to concurrency in Swift

builds on the same core principles of Swift itself,

making it easier to write fast, modern,

safe code with fewer mistakes.

We built structured concurrency deep into the Swift language

and use the common async/await pattern

combined with a technology called actors.

This means you can write code as a simple sequence of steps

with actors safely isolating parallel tasks from one another.

So building code for concurrency

goes from something complicated like this

to something simple like this.

That kind of power and simplicity

is what Swift is all about,

and we’re excited to share more with you this week.

Now, back to Susan.

[Susan] We created Swift and all these other

technologies and frameworks for one reason:

to help you build the best possible apps.

And the best place to discover those apps

is on the App Store.

To tell you about some of the exciting features

we’ve been working on, here’s Ann.

[Ann] Since the beginning, we designed the App Store

to be a safe and trusted place.

Users can just focus on finding the right app,

knowing Apple has reviewed every app

to make sure it meets our high standards

for security, privacy, and safety.

And that’s why the App Store now serves

nearly 600 million weekly visitors

in 175 countries and regions,

making it a great business opportunity

for all developers,

and an engine for innovation and growth.

And Apple has now paid over $230 billion to developers

since the App Store launched.

Today, we’re introducing some incredible new ways

to help developers like you reach even more users,

starting with the App Product Page.

This year, you’ll be able to create

multiple custom product pages

to showcase different features of your app for different users.

You can also try out different screenshots,

videos, and even app icons

to understand what users like most.

These improvements will give you even more ways

to tell the world about your app.

It’s also important to showcase the dynamic things happening

inside your apps.

The most popular apps and games

are constantly introducing new content

and limited-time events

like Pokémon Go Fest,

film premieres like In the Heights

and Nike fitness challenges.

Events across the entire app ecosystem

help users find the next big thing.

This year, we’re introducing new ways

to discover amazing events like these.

We call them In-App Events.

With In-App Events, the dynamic content

and experiences within apps

will be front and center on the App Store

so users never miss a big moment.

And this is huge for developers.

In-App Events can be surfaced throughout the store

to millions of users, whether they’re brand-new to the app

or they use it every day.

You can showcase them on your app’s product page.

Users can learn more, sign up to be notified,

or quickly join the action if it’s happening now.

They can discover events

with personalized recommendations.

And in Search.

Our expert editors will curate the best and biggest events.

And the new App Store widget

will feature upcoming events right on the home screen.

With In-App Events, the App Store continues to be

the best place to discover what’s happening

in apps and games.

And this will be open to all developers,

whether they already have events,

or they’re just getting started.

And now I’ll hand it back to Susan.

[Susan] There’s something else we’re doing this year,

and it’s going to take app development

to the next level.

It integrates the Cloud with our developer tools

in a powerful new way, and it’s called…

Xcode Cloud.

Today, creating an app requires multiple steps–

building, testing, and delivery–

and a number of different tools.

Xcode Cloud simplifies the workflow

by bringing everything together,

so as an individual developer,

you can focus your energy on being creative

and development teams can collaborate more effectively.

Here’s how it works.

When you commit a change to your code,

Xcode Cloud can automatically build the app.

Because it’s built in the Cloud,

your Mac is free for other tasks.

And for teams, everyone can see

if the change introduces errors,

so everyone can find and fix issues faster.

Then Xcode Cloud runs your automated tests in parallel

so they complete in a fraction of the time

even as they simulate running

on every kind of Apple device and platform.

And the test results are displayed in Xcode,

so you can easily see what worked

and fix what didn’t.

Finally, once the app passes all its tests,

Xcode Cloud can automatically distribute it

to the testers on your team,

and even external beta testers, with TestFlight.

And all of these essential continuous integration

and delivery features are right there in Xcode.

So you can work without switching tools

and you can stay focused on your code.

Xcode Cloud is the quickest, easiest way

to build, test, and deliver your apps.

And it’s built with advanced security

to protect you and your projects.

Your source code is only used in a temporary build environment,

and the only things Xcode Cloud stores

are the products of the build.

Xcode Cloud and TestFlight

make it easy to distribute betas to users

on iPhone, iPad, Apple Watch, and Apple TV,

and we want Xcode Cloud to be able

to automatically distribute beta apps

across all Apple platforms.

To make that happen,

we’re bringing TestFlight to the Mac.

So you can use TestFlight to easily test your Mac apps,

including features like In-app purchases.

Xcode Cloud is incredibly powerful,

and we can’t wait for you to use it

and see how it’ll help you build better apps faster.

We’ll be providing access to a limited beta starting today

and expanding access to this free beta

throughout the summer and fall.

And Xcode Cloud will be available

to all developers next year.

We’ll provide more details on pricing and availability

this fall.

We’re really excited about these announcements,

and these are just some of the highlights.

We continue to innovate with the App Store

and tools and technologies to help you

do extraordinary things.

And we’re gonna be telling you even more

in sessions throughout the week.

Now, back to Tim.

But first… [snaps]

Much better.

Take it home, Tim.

[Tim] Thank you, Susan. And thank you, Craig.

And thanks to all of our presenters.

What a big day of announcements and innovations

for our users and our developers.

We took giant steps forward

with all of our software platforms,

and they will enable our users and developers

to do remarkable things.

Our OS releases will be available

as developer betas today.

And each of them will have a public beta next month.

And all of this incredible software

will be available to all of our users this fall.

I’m so excited for these new releases

and how they will make our products even more powerful

and more capable.

They will provide users new ways to enrich their lives

and developers new tools to change the world.

We hope you’ve enjoyed today’s event

and that you’re excited for the week ahead.

For those developers who want to take a deeper dive

into our announcements,

we have the Platforms State of the Union

coming up later today.

And we have a week full of in-depth sessions

and one-to-one labs with Apple engineers.

We will also provide Pavilions, Daily Recaps,

and other experiences

to help you get the most out of the conference.

Thank you for joining us. Let’s have a great week!

[upbeat music]

♪ ♪