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so there’s a real interesting book  that i’m reading now called hooked  

by michael moss fascinating and he talks about  your brain on processed foods and he does this  

interesting comparison between alcohol tobacco  and drugs versus an addiction to cheeseburger  

fries or ice cream which is interesting  because the speed at which the sugar  

touches your tongue and connects to the reward  circuitry of your brain is about 600 milliseconds  

that’s a little more than a half of a second and  that’s 20 times faster than if you were to smoke a  

cigarette and have nicotine enter the brain and so  this book is about really how much more addicting  

these processed foods are compared to alcohol  smoking or even drugs which is actually you would  

think those are much more addictive and he gets  into some interesting data with food companies and  

how they have suppressed a lot of the research was  with sugar and how they have influenced various  

laws to prevent being sued by any side effects  that occur from consuming processed foods  

and another thing that’s interesting is that in  the 70s food companies started buying up the diet  

industry so for example heinz the company heinz  bought weight watchers i’m not sure who owns  

it now the company unilever which makes those  klondike bars and they even own ben and jerry’s  

they bought slim fast for 2.3 billion dollars  and of course slimfast right now also sells their  

keto version so you can have the sugar version or  the keto version depending on who you are nestle  

bought jenny craig so it’s interesting that the  companies that are making processed foods are  

also the companies that are helping you lose  weight and so the other thing i want to talk  

about is how they actually diagnose an addiction  slash substance use disorder there are actually 11  

criteria that are used okay i’m going to  go through this number one hazardous use  

is the substance dangerous to yourself or  others can you overdose on it number two  

social or interpersonal problems related to use  relationship problems or conflict with others all  

right number three neglected major roles uh you  have failed to meet your responsibility at work  

school or home because of substance use  before withdrawal when you stop using the  

substance you experience withdrawal symptoms  well that definitely shows up with sugar  

tolerance you have built up the tolerance to the  substance so you have to use it more to get the  

same effect that’s definitely related to processed  foods and sugar number six use larger amounts or  

use the substance for longer amounts of time  number seven repeated attempts to control use or  

quit you’ve tried to cut back or quit entirely but  have not been successful all right number eight  

much time spent using you spend a lot of time  using the substance or eating the processed food  

well people spend a lot of time eating right and  snacking number nine physical or psychological  

problems related to use your substance use has led  to physical health problems such as liver damage  

well that’s fatty liver right or lung cancer or  psychological issues such as depression or anxiety  

well that’s definitely related to processed foods  number 10 activities given up to use you have  

skipped activities or stopped doing activities you  once enjoyed in order to use the substance well  

you stopped exercising right and number 11 craving  you have experienced cravings for the substance  

now what’s interesting about this they gave you 11  criteria if you meet two or three of the criteria  

you have a mild substance abuse disorder four  to five is considered moderate and if you meet  

six or more criteria you have a severe substance  use disorder and so i definitely think that  

processed foods and sugar definitely  fit in the category of addictions  

for sure all right thanks for watching hey before  you go real quick i have a course entitled how to  

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